Wiki photo caption: 1976 AMC Matador Coupe - Brougham edition finished in Dark Cocoa Metallic (paint code: H4) with optional vinyl roof cover. Brougham edition?
A time to embrace, and a time to refrain from embracing.
The Brougham included as standard equipment power steering, three-speed automatic transmission with floor-mounted shifter, center console with locking compartment (also shared with the Rebel Machine), individual high-back bucket seats, bright trim for pedals, heater, AM/FM stereo radio with four speakers, tinted windshield, and a remote controlled driver's side remote mirror.
I really, really wanted a Matador for my first new car in ‘76. I had a full time job and was ready to ditch the ol’ ‘67 El Camino. There was one in a medium blue at our AM dealer, but my dad (firm GM man at that time), convinced (browbeat) me to get a Monte Carlo in blue. The Monte was cool, but I always had a soft spot in my heart for the Matador.
I'm not sure the Tarpon roofline worked all that well in truth, but overall the smaller car looked better than the '65/'66 Marlin, which just seemed an unhappy design all around. I actually rather like the '67 model on the Ambassador body better as the roofline was smoothed out and looked more integrated.
I kind of agree with you about the roofline, but I never liked the first generation Barracuda that well either. But the Tarpon was a lot better looking than the Marlin. It stated in the article you linked that Abernathy didn’t do the Tarpon because the smaller chassis did not accommodate their V-8. So they brought out the semi-grotesque Marlin in ‘65, and one year later dropped their new V-8 in the American. Strong work, Roy.
2009 BMW 335i, 2003 Corvette cnv. (RIP 2001 Jaguar XK8 cnv and 1985 MB 380SE [the best of the lot])
We had a '88, same color as the one shown above. Total Tijuana taxi; power everything including both the driver and front passenger seat, adjustable transmission shift pattern, adjustable suspension, and so on. Drove it for 150K miles. Nothing went wrong, and I mean nothing. Finally gave it to my stepson and his wife and two small children. It held up mechanically, but sic transit gloria interior.
2009 BMW 335i, 2003 Corvette cnv. (RIP 2001 Jaguar XK8 cnv and 1985 MB 380SE [the best of the lot])
First gen shark nose M6. Bumper looks 1987ish. Beautiful fast and a sad reminder that the car thing is dead.
Yup, a 1987 BMW M6 known in Bimmerspeak as a "Shark" or an E24.
The car thing isn't "dead" but it is past peak. I think there will always be people who want to drive or race cars and motorcycles just as there are people who still like sailing or riding horses.
Perhaps one day the car will become again what it was initially in the very early 1900s--the plaything of the well-to-do.
Like one of these cars that I'm working on right now--hardly one person in thousands could own such a car in pre-war Germany.
Since this is pre-war, it can't really be in our "mystery car" quiz, but it is an extremely rare car because of the special coachwork. It's also a factory "hot rod", kind of a pre-war "muscle car" if you will.
1939 BMW 327/328 Pillarless Coupe, 2.0L, triple carburetors.
As the socio-economic gap is greater now than then, it'd be interesting to see how the original price compared to wages, and what the equivalent would be now, maybe an Alpina 8er or something.
The 327s and 328s were beautiful cars. I don't think the pictured car is coach built since the ones I've seen look pretty much the same and that includes a couple of EMWs. BMW has built a lot of pillar-less coupes but I didn't know they had before WWII.
Come to think of it, their current folding hardtop convertibles are pillar-less coupes when the metal top is up and in the BMW tradition offer great outward visibility even with tops up.
As the socio-economic gap is greater now than then, it'd be interesting to see how the original price compared to wages, and what the equivalent would be now, maybe an Alpina 8er or something.
Yes, coachbuilt by Autenreith. Only 2 were made as pillarless coupes. Most were "post" coupes. Not that many 327s were equipped with 328 motors.
This car new cost roughly 8500 DM, which would be, more or less 4 or 5 years salary for a skilled machinist in Germany at that time. Also a new VW was about 900 DM.
So coming up with an exact number would be tough but suffice it to say that this car was out of the reach for all but the very well to do professional. Maybe the price of a nice S class today?
I imagine a new Mercedes 540K was even monstrously more expensive.
I think the RM was worth around 30-40 cents then. We can be generous and say it was a $3500 car - definitely a luxury good when in the US, a nice V8 Ford was maybe $800. Of course, the socio-economic picture in Germany was far different from the US and far different from the Germany of today, there wasn't as much of a prosperous middle class, and few people had private cars to begin with.
A 540K special roadster cost something like 30000 RM, it was in a different world. I suspect most weren't delivered to what we would call "good" people.
Yes, coachbuilt by Autenreith. Only 2 were made as pillarless coupes. Most were "post" coupes. Not that many 327s were equipped with 328 motors.
This car new cost roughly 8500 DM, which would be, more or less 4 or 5 years salary for a skilled machinist in Germany at that time. Also a new VW was about 900 DM.
So coming up with an exact number would be tough but suffice it to say that this car was out of the reach for all but the very well to do professional. Maybe the price of a nice S class today?
I imagine a new Mercedes 540K was even monstrously more expensive.
1965 Chrysler 300. Nice car, my favorite '60s Chrysler. All someone has to do it take it to a body shop to have them remove all the junk someone applied to the exterior and repaint it.
I thought those looked familiar. The rims are chromed American Racing TorQ-Thrusts, a better addition than most of the junk that's been tacked on. This one has a 383 under the hood.
It was hard to figure out the permutations of the pre-Exxon brands. It was always Esso up here in Canada, but when we went to the US on vacation, the stations were branded "Humble" in the Northeast. On the back of Dad's Esso credit card were the logos of all the brands in the US where it was accepted, and Enco was on there along with several others. I can see why they eventually settled on one brand in the US, but it is interesting that Exxon never appeared in Canada. Now we do have some Mobil branded stations selling the same products though.
If you look past the Tiger pic you can see the nose of a black car w a chrome side spear. Looks like a 1964 big Ford which would make it the newest car. The "woody wagon" between the Buick and the Olds is a '55 or '56 Mercury. There's the back window of another FoMoCo ('56-'58) wagon on the extreme right just over the "Esso" pump.
Back then Esso gave motorists a mock tiger tail to hang off your gas intake.
Comments
https://bringatrailer.com/listing/1960-chevrolet-impala-nomad-wagon/
2025 Ram 1500 Laramie 4x4 / 2023 Mercedes EQE 350 4Matic / 2022 Icon I6L Golf Cart
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
2017 Cadillac ATS Performance Premium 3.6
Apparently, nobody noticed.
2009 BMW 335i, 2003 Corvette cnv. (RIP 2001 Jaguar XK8 cnv and 1985 MB 380SE [the best of the lot])
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
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2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
2009 BMW 335i, 2003 Corvette cnv. (RIP 2001 Jaguar XK8 cnv and 1985 MB 380SE [the best of the lot])
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
The car thing isn't "dead" but it is past peak. I think there will always be people who want to drive or race cars and motorcycles just as there are people who still like sailing or riding horses.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
Like one of these cars that I'm working on right now--hardly one person in thousands could own such a car in pre-war Germany.
Since this is pre-war, it can't really be in our "mystery car" quiz, but it is an extremely rare car because of the special coachwork. It's also a factory "hot rod", kind of a pre-war "muscle car" if you will.
1939 BMW 327/328 Pillarless Coupe, 2.0L, triple carburetors.
As the socio-economic gap is greater now than then, it'd be interesting to see how the original price compared to wages, and what the equivalent would be now, maybe an Alpina 8er or something.
Come to think of it, their current folding hardtop convertibles are pillar-less coupes when the metal top is up and in the BMW tradition offer great outward visibility even with tops up.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
This car new cost roughly 8500 DM, which would be, more or less 4 or 5 years salary for a skilled machinist in Germany at that time. Also a new VW was about 900 DM.
So coming up with an exact number would be tough but suffice it to say that this car was out of the reach for all but the very well to do professional. Maybe the price of a nice S class today?
I imagine a new Mercedes 540K was even monstrously more expensive.
A 540K special roadster cost something like 30000 RM, it was in a different world. I suspect most weren't delivered to what we would call "good" people.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
2017 Cadillac ATS Performance Premium 3.6
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
2017 Cadillac ATS Performance Premium 3.6
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93
The '50 didn't have round portholes and the '49 had the verticals of the front grille extending to below the headlights.
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Back then Esso gave motorists a mock tiger tail to hang off your gas intake.
2001 BMW 330ci/E46, 2008 BMW 335i conv/E93