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Stories from the Sales Frontlines

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Comments

  • zodiac2004zodiac2004 Member Posts: 458
    He was advertising Kias for $99 a month. Wow, how generous! Most likely get the first two months payment which = $198 for their trade.

    If you are trading in a Kia, that's not too bad. :P
  • rlathamrlatham Member Posts: 50
    I have a theory that if the dealer accepts your offer right away without any negotiation, you probably could have done better by haggling

    Thats not always the case. I'm one of those bizarre salespeople who doesn't like negotiating. If you give me a number...I see if I can hit it. If I can...I do it. If not... I just tell them I can't do it and give the best number I possibly can. Negotiating is a waste of time. You know walking in what number you'll be happy buying the car for. Just tell me that number. I don't understand customers (cars or otherwise) with the "there's a better deal out there" mentality. No matter what you're looking at, be it a TV, a Car, a House, whatever... there's always a better deal out there than the one you got. With TV's and houses though, we just take what we got and we don't think about it again. With a car, if you find a better deal out there after you purchase, then the mentality is that the salesperson "screwed" you. In all likelyhood...Best Buy made more off you on that 40 inch plasma than the car dealer made selling you that Jetta. And in 3 years, that Jetta will have retained more of its initial value than that TV. :confuse: :sick:
  • bobstbobst Member Posts: 1,776
    "he always pays cash and he never has a trade."

    Yeah, it is true that we pay cash because we don't buy expensive cars. In the past years, we haven't had a trade because we gave our older cars to our children.

    We had a trade in 1995, the first time I used the Bobst Method. I offered our Taurus plus $13600 for a new Honda, but they did not accept. I went somewhere else, offered $13750, and they took it. I gave them a check and the keys for our wretched Taurus (what a relief to get rid of that awful thing!) and drove away in a nice new Accord and took my daughter out for lunch.
  • madmanmoomadmanmoo Member Posts: 2,039
    drove away in a nice new Accord and took my daughter out for lunch.

    Bob failed to mention that he also uses his patented method at restaurants as well. It took about 2 hours of hopping from one restaurant to another, but he finally found a deli that was interested in his business.

    All in all, it was a very successful day. The EMT's came quickly when his daughter was extremely low on blood sugar and were very understanding. Alls well that ends well.

    -Moo
  • jmonroejmonroe Member Posts: 8,989
    I'm one of those bizarre salespeople who doesn't like negotiating. If you give me a number...I see if I can hit it. If I can...I do it. If not... I just tell them I can't do it and give the best number I possibly can. Negotiating is a waste of time.

    Would this be called: "The Bobst Salesperson Method"? :)

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • jipsterjipster Member Posts: 6,296
    We've got 2 Mazda dealerships, 3 Toyota dealerships, and 3 Honda dealerships in the Louisville area. If I find a car that test drives well, has the right amount of options, mileage and the color I want... then I want to make a deal on that car.

    The last thing in the world I want to do is burn my bridges at one dealership, then have to start the whole process of finding another vehicle optioned out like I want somewhere else.

    The bobst method may be good for those who don't like to negotiate, or for greenpeas. But, for seasoned pros like the jipster, you'll do better $$$ wise by negotiation... plus it's less of a hassle, IMO.

    edited: Plus negotiation is fun, fun ,fun... at least to me it is. ;)
    2021 Honda Passport EX-L, 2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere.
  • bobstbobst Member Posts: 1,776
    That was good, Madman. Actually, we had a nice gourmet lunch at an Olive Garden in Manassas not far from the famous battlefield.

    It was a little different than car buying. After they refused my lowball over for our lunch, we tried to walk out but their bouncer stopped us. Have you ever considered having a bouncer at your store?
  • speterson1speterson1 Member Posts: 228
    "Have you ever considered having a bouncer at your store?"

    Interesting concept, would really be sort of a "reverse bouncer", right? Since they're trying to keep the customers in the establishment instead of out...
  • [Deleted User][Deleted User] ColoradoPosts: 0
    "Have you ever considered having a bouncer at your store?"

    We used to have an auto group here in town that had tossers and blockers instead of bouncers. They'd either toss people's keys up on the roof or block in their cars when they got fed up and wanted to leave without doing a deal!
  • graphicguygraphicguy Member Posts: 14,120
    I tried to buy the Mustang down your way a few years, ago. I told them I qualified for Ford's A plan. They told me to come on down. They had what I wanted and we'd make a deal for A plan. Got there and it was a "no go". They wouldn't even talk to me about A plan on a Mustang (after I had called them and asked them if they would, instead of making that drive from Cincinnati). They wanted to negotiate from the ADM sticker. I didn't even offer them a number. More than just a little irritated, I jumped back into my car and drove back home.

    Negotiate for fun...fun...fun all you want. But, the whole way, you're getting "bumped....bumped....bumped"!
    2024 Kia EV6 GT-Line AWD Long Range
  • jhs70jhs70 Member Posts: 213
    Well I'm not sure whether this topic belongs here, but since there are pages discussing the bobst method, I thought I'd throw this other buying method out there. It's called myliveoffer.com and the way it works is that you basically make offers/counteroffers "live" with a dealer over a vehicle you are interested in. It's a simple screen where you plug in your price, they counter, etc, until there's agreement. This isn't an endorsement or anything, it's just that I've never seen this before and when I did, I wasn't sure what to make of it. I wondered if a live body was on the other end!
    First, I doubt it's "live." I'm sure there is some algorithm that responds to whatever you put in, with parameters. I bailed out after a few back and forths. But it was a pretty easy way to "negotiate." If you hit a price you want to pay, it "accepts" your bid and sends you an email or something that you take to the dealership (you have to sign up for this) and seal the deal.
    So my question is, has anyone heard of this or used it? Experiences? I apologize if this has been discussed at some other time.
    Thanks.
  • lrguy44lrguy44 Member Posts: 2,197
    If someone comes in and makes a ridiculous offer all of us here have been BOUNCER CERTIFIED. It is a difficult certification to obtain, and requires you to have your brains beat out by 100 customers to obtain.
  • jipsterjipster Member Posts: 6,296
    Not sure how your Mustang story relates to what I posted???
    Though I can relate to it. Several times I called dealerships about vehicles advertised in the paper. Salesman tells me that it's available and to come on in for a test drive. I drive(only 15-20 minutes) to said dealership within the hour, and suddenly the car is not available. It's been "sold". On two separate other occasions I came in and was told the car(s) had been in a fender bender while being backed out by a salesperson and it was in the body shop... then directing me to another higher priced vehicle. Perhaps in both our cases these were just incidents of the dreaded "honest mistakes" people sometimes make. :sick:

    Negotiate for fun...But, the whole way, you're getting bumped...bumped.."

    Oh, negotiation is fun for me alright. I enjoy playing the game. As long as the buyer is in control of the bumping it's a good strategy. It lets dealership save face, and builds good will to getting a lower price.
    2021 Honda Passport EX-L, 2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere.
  • joel0622joel0622 Member Posts: 3,299
    Its not live. You will find this if you click on the dealer link.

    Price your vehicles:
    To start selling, simply enter a Buy Now price and a Hidden Floor price (the minimum price you are willing to accept for the vehicle).
  • bobstbobst Member Posts: 1,776
    Jip, when you are negotiating, I assume you make an offer at some point in the discussion.

    If so, how do you know that your offer has been refused?

    Do you accept a verbal refusal as a final refusal?
  • jipsterjipster Member Posts: 6,296
    If so, how do you know that your offer has been refused?

    First of all, let me say I feel honored and privledged to be in direct correspondence with the author of the famous "Bobst Method" of car buying. ;)

    Secondly, I let the salesman sell the car to me... not the other way around. I believe time investment can work for the informed buyer as well as it can for the dealership. I'll try to get the salesperson to throw out the first number. If it's higher than what I want to pay(usually is) I'll say so. Eventually I will make a counter offer or the salesperson will ask.

    If after a period of time, there is no acceptance of my offer, I take that as a refusal and get up to leave... usually saying I will need to check my numbers. When I did this two times on my MPV purchase, the salesmanager asked me to wait and he'd check his numbers again and try to work something out. Both times he came back with offers much closer to what I wanted.

    Do you accept a verbal refusal as a final refusal?

    Yes, if I got a verbal refusal then I would take that as a final refusal.
    2021 Honda Passport EX-L, 2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere.
  • cotmccotmc Member Posts: 1,081
    "With TV's and houses though, we just take what we got and we don't think about it again. [...] In all likelyhood...Best Buy made more off you on that 40 inch plasma than the car dealer made selling you that Jetta. "

    I hear what you're saying, but rest assured some of us attempt to be just as "tight" with other big ticket items as we are with car purchases. :blush:

    Examples:

    For our big-screen TV purchase last year, I was prepared to wait 2-3 months for a good sale price. I was determined not to pay anywhere near the list price, and I was keeping several options open. After about a month, I found a great sale at Fry's Electronics. To verify this was the best price, I checked pricing on the internet, and then I called up Best Buy to see if they could price match (which is their policy to do). Response: "Sorry. That price is lower than we typically pay for them."

    For our current house, I waited and purchased a spec home that was about $50K lower than contracted by the original buyer. On our previous home purchase, which we contracted with a builder, my realtor and I dogged the sales rep to get approval for a slightly larger incentive than they were originally offering. Yes, I'm sure the builder made a vastly superior profit margin on that house versus a VW dealer with a Jetta sale, but I tried my best to even the field, just a little... :D
  • joel0622joel0622 Member Posts: 3,299
    How come no one ever brags about how cheap they bought a car when they are here to trade it in? The only number they can seem to remember then is MSRP before rebates :D:D
  • boomchekboomchek Member Posts: 5,516
    I think we're on the same page with the right, right.

    I say it in a toned down voice, shaking my head.

    2016 Audi A7 3.0T S Line, 2021 Subaru WRX

  • imidazol97imidazol97 Member Posts: 27,671
    A car being traded in is a commodity, as the salesmen tell us when we're there. It's worth what it is worth according to their value. But I treat it as a commodity. I get my own estimate.

    2014 Malibu 2LT, 2015 Cruze 2LT,

  • grandtotalgrandtotal Member Posts: 1,207
    Is that shaking as in left to right or nodding as in up and down. Body language often says as much as the words out of your mouth.
  • joel0622joel0622 Member Posts: 3,299
    A car being traded in is a commodity, as the salesmen tell us when we're there. It's worth what it is worth according to their value. But I treat it as a commodity. I get my own estimate.

    Huh?

    I was talking about people who say what do you mean $8000 for a trade, just last year it was a $16,000 car. referring to the Window sticker, not the $12,000 they actually paid after rebates and discounts.

    I was more then anything being a smart [non-permissible content removed].
  • imidazol97imidazol97 Member Posts: 27,671
    I understand. I being defensive of the customer's view of that where the actual price paid after incentives, markdown, etc., lowered the price. My dad, bless his heart, always said car buying was like horse trading--he had done both.

    2014 Malibu 2LT, 2015 Cruze 2LT,

  • cotmccotmc Member Posts: 1,081
    Joel's questions raises a couple serious questions I have for you guys/gals on the sales frontlines:

    1) Would you agree that a customer's expectations on the trade-in value of his car is one of the most significant stumbling blocks to completing a purchase agreement?

    2) If so, then why won't pricing sources for us consumers, such as KBB.com, provide more accurate "real-world" trade-in estimates for used cars? :confuse: The estimates I typically see are inflated well above the real-world auction/wholesale prices.

    For as many transactions as I have been involved, only a couple of my trades were reasonably close to the estimates provided by KBB. A typical scenario: KBB.com says my car, which has been detailed and in absolutely pristene condition, is worth $19K when priced within the "Good" condition (I know better than to use the "Excellent" price!); yet the best trade-in bid I can get is $17K. :mad: There is an immediate impulse response to show frustration at the dealer, but I know it isn't the dealer's fault. It's likely the pricing info that is to blame, along with my ignorance for believing it! :cry:
  • thenebeanthenebean Member Posts: 1,124
    i would imagine that kbb, etc. do not post values closer to what your car is really worth at a dealer, because those numbers change by season, location, day of the week, etc. i just think there are too many variables for kbb.com to take into consideration when creating their guide for all to use. thats just my thought though...

    -thene :)
  • mac24mac24 Member Posts: 3,910
    I'm sure thene is correct as there are so many variables.

    As you know that the guide price is going to be a couple of thou' too high, why not just lower your expectations by the same amount?
  • cotmccotmc Member Posts: 1,081
    Obviously, I have learned to lower my expectations.

    But my expectations aren't the main point of my question.

    If a reasonably intelligent and handsome young engineer like myself :blush: gets fooled by KBB.com, I assume a majority of other customers also expect better trade-in quotes based on KBB's numbers. And from what I've seen in several discussion topics, I think my assumption is valid. Maybe someone could sit back and pick apart why each customer is interpreting KBB's pricing incorrectly, or why KBB isn't up-to-date or regionally accurate, but the end result is that many customers are arriving at dealerships with inflated opinions of their car's trade-in value.

    Wouldn't it be easier for everyone involved if these consumer pricing guides, such as KBB, took more of a "conservative" approach to their pricing estimates? :confuse:
  • isellhondasisellhondas Member Posts: 20,342
    The market can change quickly.

    For example, gas just hit 3.00/gallon here. People will overreact and frantically try to trade their tankers in.

    Well, others have the same idea. We DON'T WANT your tanker because we know it's going to rot on our lot. The dealers that sell them don't want them, the wholesalers don't want them and they " No Sale" at the auction.

    So, the books say that Expedition is worth 12,000. We get reluctant bids for 7500.00 and become the bad guys.

    So, yes, an undesirable trade can kill a sale.
  • mazda6iguymazda6iguy Member Posts: 365
    My favorite is:

    "IF WE CAN'T BEAT YOUR BEST LEGITIMATE DEAL WE WILL GIVE YOU THE CAR".

    I wonder how many cars they've given away.


    We have a screamer ad dealer here that in both radio and tv says

    "IF WE CAN'T GET YOU APPROVED, WE'LL GIVE YOU A CAR" and

    the they advertise a 'special' approval software like it's the holy grail to approve everyone.
  • rlathamrlatham Member Posts: 50
    Would you agree that a customer's expectations on the trade-in value of his car is one of the most significant stumbling blocks to completing a purchase agreement?
    Absolutely. No Questions.


    If so, then why won't pricing sources for us consumers, such as KBB.com, provide more accurate "real-world" trade-in estimates for used cars?

    It's funny you should ask. I actually sent KBB an e-mail a few months ago to ask them how they come up with their values. They said some of what they put on cars is random based on a calculated depreciation...and then they also calculate it based on what dealers give for cars. Well...all of us know what dealers give for cars on paper isn't always what they're actually paying for it....sometimes it can be significantly more. In some states, you're better off taking the lower price for your trade rather than the padded price and getting the lower sale price for the car...because you pay much less in taxes.

    Also...people have a bad habit of self-appraising their car. Which tends to mean "excellent" all the time. You've gotta be realistic when you're trying to figure out what your car is worth. If you've got a one or two year old car, send out a quote request for a new one just like it...then look at Kelly. The dealer is going to have to ask between $2000 and $3000 less than what you can get a new one for...and then they're probably going to pay you between $2000 and $3000 below that because just like in new cars, what we ask for a used one rarely is what we sell it for...plus there is siginficant (even in the best retailable cars) reconditioning costs. (detailing, shop fees, new tires, etc...) :)
  • isellhondasisellhondas Member Posts: 20,342
    KBB has no idea what dealers pay for trades!

    We certainly don't disclose information like this!
  • lrguy44lrguy44 Member Posts: 2,197
    Plus the fact that KBB is not used by dealers in many states - here we use (that means loosely look at) NADA. Auction (Mannheim) is most reliable source. Actually, for non-LRs I get 3-4 bids from dealers/wholesalers and that gives me a real number. What I love is when a customer states he needs $xxxxxx for his trade. When you ask what he bases that figure on, he says because that is what he owes - like there is a correlation between owing and value.
  • joel0622joel0622 Member Posts: 3,299
    When you ask what he bases that figure on, he says because that is what he owes - like there is a correlation between owing and value.

    When I sold allot of the time I wouldn't even ask if there was a payoff. When we agreed to a deal or they asked what the payment would be I would ask for a title, if they said they didn't have it because there was a lien I would just ask if they wanted to write a check for the balance or include it in the new loan. That really brings home the fact that the two have nothing to do with each other. It also kept me from getting discouraged early in the deal because of negative equity.
  • cotmccotmc Member Posts: 1,081
    "...here we use (that means loosely look at) NADA. Auction (Mannheim) is most reliable source."

    Are NADA or Mannheim Auction numbers/data readily available to consumers, to more accurately gauge our trade-in before we visit dealerships?
  • snakeweaselsnakeweasel Member Posts: 19,592
    No matter what you're looking at, be it a TV, a Car, a House, whatever... there's always a better deal out there than the one you got.

    Remember houses are unique items, no two are exactly alike. So it is theoretically impossible for someone to get a better deal on a house.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • lrguy44lrguy44 Member Posts: 2,197
    NADA is readily available. Dealers books come out monthly and regionally. I do find that most bids on vehicles come below book. A few will be above book. The auction figures are only available to dealers. Again, bids drive my world as I even offer a bid to buy whether or not a customer buys from me. We work in real numbers only.
  • lrguy44lrguy44 Member Posts: 2,197
    Just like 2 used cars or trades are never alike.
  • snakeweaselsnakeweasel Member Posts: 19,592
    Nope two blue 2001 Sludgemobiles LX with option package 1 with 75K miles in the same condition are alike.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • lrguy44lrguy44 Member Posts: 2,197
    find 2 of them exactly alike, same options and colors, same tire and brake wear, same door dings, same reconditioning required, same wear and tear and bring them here. I In 15 years I have yet to see that happen.
  • steine13steine13 Member Posts: 2,825
    If a reasonably intelligent and handsome young engineer like myself gets fooled by KBB.com

    KBB, hell!

    I've got access (through a local friend) to Manheim data. A couple of days ago, I decided to see what my truck would bring on trade -- I'm a CCBA charter member, you see, and it's been almost six months.

    So I leave the truck with the guy at the Pontiac dealership where I've been a customer before and take my bike to work.

    When I pick it up, the number is, ta-dah!, $10. I tell him the only proper answer to a cash offer on an automobile is a smile and a thank you, and I'm doing that.

    Then I pull out the Manheim numbers I've got and ask him, these are 06's with 15 and 20k miles and they're pulling $12 and more; mine's got two thousand miles and it's an '07... what gives?

    What gives is that he doesn't want it on his lot, so he had his wholesaler look at it, who was there picking up another unwanted pickup truck, and the limit was $10,500.

    Now keep in mind, this is for a truck he probably can't buy at auction for under $13, plus the fees. I can buy it new for $16 and not a penny less.

    But I can't fault the guy; if he doesn't want it and doesn't want to make a dissertation out of getting rid of it, what else should he do?

    So even with the latest and greatest information available, it still comes down to what is it worth to *the dealer*. And I can't argue with that.

    Good thing I still like the old girl... and I'm convinced I could get my money back if I sell it privately. But i don't have my eyes on anything specific yet, so I'm not going through the pain and suffering.

    OTOH, there is absolutely no excuse for the idiotic data provided by KBB in particular, and also Edmunds in many cases. That really screws up things!

    -Mathias
  • rlathamrlatham Member Posts: 50
    Remember houses are unique items, no two are exactly alike. So it is theoretically impossible for someone to get a better deal on a house.

    I would definately argue it IS possible for someone to get a better deal on a house. You just have to compare apples to oranges a bit. If the apple is bruised and rotten, and costs $.15 but the orange is perfect and costs $.20 which one is the better deal? Obviously...unless you like spoiled fruit...the Orange is the better deal.

    I paid about $250k for my condo. It's new construction. I took advantage of about $20,000 in rebates and got the interior configured exactly to my specifications. About two blocks from here, a smaller place, that was older, and not configured exactly to my specifications that needed a good amount of work was for sale for about $275k at the same time I bought mine with no rebates available. Both were first-floor units. Obviously, mine was the better deal.
  • lrguy44lrguy44 Member Posts: 2,197
    Oh, and did I mention the same geographical area?
  • explorerx4explorerx4 Member Posts: 20,720
    my house looks pretty similar to many others(5, 4, and a door). it is built with 2x6 walls, while many others are built with 2x4's. my energy comsumption is much lower than other houses that 'look' similar or better on the surface.
    trade-in's are not easy for the comsumer to figure out.
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • snakeweaselsnakeweasel Member Posts: 19,592
    Unless both occupy the same space it becomes hard to say which was a better deal. Especially being two blocks apart. There is a saying that goes the three most important things in real estate are location, location, location.

    Here in the Chicago area two blocks can be the difference between night and day. Take your example I can place they other condo in a location where it would be the bargain of the century and yours two blocks away would be greatly overpriced.

    the fact is that no two pieces of property are the same and therefore it is difficult to compare.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • cotmccotmc Member Posts: 1,081
    A funny thought just occurred to me...

    Above are several posts (including my own) discussing homes and real estate, each with the Title of "Re: Bobst Car Buying Method".

    Does the Bobst Method work for real estate? :surprise:
  • cdnpinheadcdnpinhead Member Posts: 5,617
    is that local auction values rule.

    Several months ago the best resource Edmunds ever had (from the consumer view) took his leave from the Real-World Trade-in Value board (RRoyce). A shame, but during the several years that he provided (entertaining and dead-nuts accurate) data, we all learned that auction values are all that matter, and that they vary across the country, and that they depend on things like color.

    The car you've got is only worth what you (or the store) can sell it for at auction. These values aren't public, because if they were, we'd know what the stores know.

    Oh my.

    No offense, Volvomax. You provide helpful data, but Royce did it with flair.
    '08 Acura TSX, '17 Subaru Forester
  • snakeweaselsnakeweasel Member Posts: 19,592
    Does the Bobst Method work for real estate?

    I guess it could.

    Wouldn't have worked for my house though.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • cdnpinheadcdnpinhead Member Posts: 5,617
    is very different. Every house, & the land it sits on, is different.

    Not so with cars. They are, like it or not, commodities.
    '08 Acura TSX, '17 Subaru Forester
  • bobstbobst Member Posts: 1,776
    "Does the Bobst Method work for real estate?"

    In a way, yes.

    When buying a house, you make an offer in writing.

    The seller knows if they refuse the offer and make a counter-offer, then your original offer is off the table and they may not get it back. The seller can't play games. They have to make a decision.

    It is kind of like a car buyer making an offer, letting the sales person squirm for a few minutes, and then walking out. The time for playing games is over. The sales manager has to make a decision.
  • tidestertidester Member Posts: 10,059
    You may want to take that over to Internet vs. Traditional Car Buying.

    tidester, host
    SUVs and Smart Shopper
This discussion has been closed.