Where Is Ford taking the Lincoln Motor Company?

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Comments

  • nvbankernvbanker Member Posts: 7,239
    The big question in my mind is; what is Lincoln going to be? Is it going to be rebadged Mazda's with plush leather and unique interiors, or is it going to be the American Luxury brand it once was, with beautiful and advanced features - or is it going to become a performance brand, or is it going to be both - What is Lincoln going to be? The MK naming is a negative to me, the current lineup of cars is a problem for me because I can't tell what they hell the brand represents anymore. Besides that - there is nothing there that I like other than the Navigator and the Mark LT. And currently, I need neither.

    The Brand lacks a mission, a continuity, and a theme. Cadillac has all of them, as does Lexus, BMW, Mercedes and Jaguar. When you say Lexus, you see opulent isolated luxury. When you say BMW, you see luxury performance. Mercedes does it best, IMO - when you say Mercedes, you think style, performance, exclusivity, and it permeates down from the S-Class all the way to the C. They look the same, and they get tons of respect, despite the baby price and size of the C. Lincoln needs to do that. And quickly. If the MKZ is the new Lincoln, I'll never be back. IMO, the LS should be revived and redone, and Lincoln should go that direction. How far upmarket they want to go is irrelevant right now - Having a purpose is. Even if the Town Car soldiers on for years in livery service, that's fine if they'll decide who they are, and start building cars to that end....
  • rockyleerockylee Member Posts: 14,017
    Loren,

    Ford is getting ridiculous with bringing back every model made from the 60's in just a couple of years. Boss, 2-3 different Shelby versions, GT, base(LX), Saleen, my gosh..... personally am not all that impressed with the smorgasbord of mustangs. I don't think there was anything wrong with the LX, GT, SVT/Cobra, line-up ?

    Rocky
  • nvbankernvbanker Member Posts: 7,239
    I don't think there was anything wrong with the LX, GT, SVT/Cobra, line-up ?


    There isn't anything wrong with that, Rocky - but the new Mustang is such a hit, people are clammering for their favorite flavor of old Mustang, in the new Mustang...
  • rockyleerockylee Member Posts: 14,017
    Yeah but in a few years the hype is going to wear off because ford shot its wad instead of bringing a new model out over a period of time IMHO.

    Time will prove me right I believe. ;)

    Rocky
  • nvbankernvbanker Member Posts: 7,239
    You may be right - but let's face it, Ford has to shoot the wad now, or they may not have a wad to shoot if they hold back for later.... Their strategery is uncertain at this time...
  • rockyleerockylee Member Posts: 14,017
    Okay, I can agree with you...

    Rocky
  • jae5jae5 Member Posts: 1,206
    Um m1,

    The SN95/Fox+4 Mustangs aren't as stoned-cold reliable as you're trying to make them out to be. Yes parts are reasonable, even repairs somewhat, particularly on the fox-body '79 - '93, as there are millions of those and and 5-liter was built with some good parts during that time with forged TRW pistons, forged crank. Plus the aftermarket is flooded with fox-body parts and accessories, so that helps. I won't get into the ignition issues, body creek and the like.

    I guess you never had / seen a repair bill on a 4.6L (particularly for a timing chain replacement, or any front of motor work for that matter :surprise: ), a Cobra indie rear R&R :sick: , suspension work or the like.

    I'm curious, why the "high concern" of the latest Mustang's reliability? Yes I agree there were some delivered with incorrect pinion/ring gear alignments, tanks, tranny noise and these are of high importance, but why the "only pre-2005" Mustangs are reliable?
  • nvbankernvbanker Member Posts: 7,239
    Yes, I have numerous friends with new Mustangs, GTs and the Secretary version both, and nobody has had a thing go wrong with one of them. They seem to be bullet proof to this point.,.,.so I don't get it either...
  • m1miatam1miata Member Posts: 4,551
    Look at the JD Powers and Consumer Reports data on the '03 and '04 Mustangs. Take a look here on Edmunds boards and see what problems people are having with things like fueling there cars. Check the Consumer Guide for typical repair costs.
    -Loren
  • m1miatam1miata Member Posts: 4,551
    That's good. I am sure many people have had no problems. A friend on mine likes his GT '05. I am just going by all the data I can find. Best I can figure is that those models will if not now, sometime in the future cost more than say the '04 model. I realize more people like the replica looking model.
    -Loren
  • rockyleerockylee Member Posts: 14,017
    I left you a question in the- "Where is Honda taking Acura" forum.

    Post # 16 out of 19.....

    Thanx

    Rocky
  • rockyleerockylee Member Posts: 14,017
    So do y'all think Lincoln will bring out a coupe again like the Mark VIII ?????

    Cadillac, is rumored according to edmunds to bring us a Coupe version of the CTS. I know Loren, will be licking his chops waiting for that arrival. :P

    Rocky
  • nvbankernvbanker Member Posts: 7,239
    Which Mazda do you think they can rebadge as a Lincoln Coupe, Rocky?
  • rockyleerockylee Member Posts: 14,017
    I was thinking they might be able to rebadge the Mustang NV into a Mark VII type of coupe ? I'm not a engineer pal, but just have heard/read that rumor as being possible. :)

    Rocky
  • jae5jae5 Member Posts: 1,206
    Which Mazda do you think they can rebadge as a Lincoln Coupe...
    :P

    Don't forget to add in the Fox-Body Ford Fairmont gauges, a la Navigator.
  • akirbyakirby Member Posts: 8,062
    are no longer in charge. More good news and I bet you can thank Mulally for this one, too.

    http://www.marketwatch.com/news/story/ford-limits-boards-authority-capital/story- .aspx?guid=%7B2ED4EA5F-E8E5-4DEB-8E59-B347A057C9DE%7D
  • heyjewelheyjewel Member Posts: 1,046
    So they're spending $100,000,000 on ads for the Edge alone. How many Edges must they sell just to recoup that money? How much would better brakes have cost?
  • rockyleerockylee Member Posts: 14,017
    I don't know ? I'm sure it will have to be a helluva lot :surprise:

    Rocky
  • british_roverbritish_rover Member Posts: 8,502
    The brakes thing really bothers me. I mean our Rovers weight close to if not over 6,000 lbs with a driver and a little bit of cargo and all of them can stop in less then 120 feet from 60 mph.

    Some of them can do it in less then 110 feet.

    Our brakes are crazy expensive but that have to stop 3 tons. How hard would it be to stop less then 5000 lbs from 60 mph in less then 130 feet?
  • rockyleerockylee Member Posts: 14,017
    Well thats a good case of you get what you pay for.

    So is the Rover LR2 going to get that V8 or what ? If so I might have to take a look at one in that orange color. :shades:

    Rocky
  • british_roverbritish_rover Member Posts: 8,502
    Don't know maybe although it would kind of go against normal Land Rover hierarchy.

    It is interesting to note that our top of the line trim level is HSE, except for the recently introducted SC variants, and the LR2 only has a SE trim level.

    Or at least it does for now...

    Perhaps in a year or so a HSE LR2 will come out with V8 power standard nav and maybe even EAS/Dynamic Response.
  • rockyleerockylee Member Posts: 14,017
    british,

    My favoritest Land Rover, is the current Range Rover HSE. Boy if only I could afford it. When did the latest model of the Range Rover, come out ??? Last year right ? Doesn't the HSE have like 400 hp. ?

    Rocky
  • m1miatam1miata Member Posts: 4,551
    Are the roads really so bad as to require off road capabilities of a Range Rover? And why in heavens name do you need more than 200HP in any off road vehicle. Which car was on the bottom of the list in initial quality. Best take a look at the number of problems baked into every Range Rover, unless you have unlimited money, and the patience of a saint. And the price = good grief. You could buy a Chevy for off road, and a Caddy or BMW for the road, for that amount of money. But, if it makes you happy, those things don't matter. You ultimately go with what turns you on. In that respect, it's all good :shades:

    Loren
  • british_roverbritish_rover Member Posts: 8,502
    Nah the top line Range Rover is the Supercharged model and it has 400 hp.

    The Range Rover HSE is now the base model although in the past HSE was the top of the line for the range rover.

    It has 305 horsepower.
  • scootertrashscootertrash Member Posts: 698
    Will Range Rover allow you to buy their product if you use the word "favoritest"?
  • british_roverbritish_rover Member Posts: 8,502
    I didn't mean to get this topic so off-topic.

    I was just commenting on how one ford product performed much, much worse then another for product.

    Yes they are in different brands but I would assume a MKX is going to get up close to 40,000 grand in price and that is where LR3s start.
  • nvbankernvbanker Member Posts: 7,239

    Don't forget to add in the Fox-Body Ford Fairmont gauges, a la Navigator


    Actually, I think those came from a 79 F-150......exactly.
  • explorerx4explorerx4 Member Posts: 20,792
    keep rolling them out! boss, bullitt v3.0, mach 1 v4.0.
    capitalize on what you do well and people want!
    since the 'stang is based off the 'ls, bring out a 'new' lincoln based on the 'mustang'. :P
    2024 Ford F-150 STX, 2023 Ford Explorer ST, 91 Mustang GT vert
  • subarufan1subarufan1 Member Posts: 85
    ford is taking lincoln no where :(
  • rockyleerockylee Member Posts: 14,017
    british,

    So its the Range Rover "SC" ?????

    When did the newest body design come out ?

    It might be worth looking into in 3-4 years since they do depreciate enough to where even somebody poor like me could afford one. ;) I'd make sure to get the exteneded warranty though as Loren, says they do have issues :)

    Rocky
  • ehaaseehaase Member Posts: 328
    http://www.leftlanenews.com/2006/12/22/early-look-lincoln-mkr-concept/

    (Hope this isn't a link that will displease the moderators)
  • rockyleerockylee Member Posts: 14,017
    Looks great when can I buy one ? ;)

    Rocky
  • Is it just me, or does it look like Lincoln is introducing yet another grill theme?
  • rockyleerockylee Member Posts: 14,017
    They are the new BMW/Pontiac with the split grill theme. :P

    Rocky
  • m1miatam1miata Member Posts: 4,551
    I think they are turning Japanese-turning Japanese, I really think so - really think so! Godzilla styling comes to Lincoln. Oh what does it matter, it is all over for Lincoln -- R.I.P. That concept car says it all.

    -Loren
    P.S. Rocky you won't recall the "Japanese" song, as it was before your time. And no, not bashing Japan cars, though some of the styling is a bit off. Yeah, I know, America had the Gremlin, Edsile, Aztec and .....
  • Doesn't matter I suppose, if they start to adopt it across all models.

    But I also meant to say, this one is hot. It makes me forget all about the Continental concept. It is not boring looking, like the MKS (and MKZ). Some people want boring or plain (or to be nice, "understated"). But this, if they make it, will be a Lincoln that even non-car oriented people will look at. And that wild interior is perfect. The full-length floating console would be a first.
  • m1miatam1miata Member Posts: 4,551
    Yes - cool looking interior ! :shades:
  • rockyleerockylee Member Posts: 14,017
    Agree.... :)

    Rocky
  • bumpybumpy Member Posts: 4,425
    The front and rear ends desperately need to be reworked, and a 500-pound diet is also necessary. Other than that, it's far better than anything Lincoln has on deck.
  • I love the front and rear ends. Not timid at all. Good that you don't like them. That means it is a polarizing design--something Lincoln desperately needs.

    I don't love the MKS, but I don't hate it either. I don't love the MKZ, but I don't hate it either. Let's get some love and hate going here!

    Oh, the other thing I like...if they insist on staying with the MK monikers, then the use of MKR begins to bring some sense to it. MKZ is smallest, MKX next bigger in size, MKS is next on the increasing scale, and then MKR would be a step up from the MKS. Then, if the Navi survives, and is completely redesigned at some point, they could call the big rig MKN and it would be right in line. So, it is backward from how other companies do it, but at least there starts to be some rhyme or reason to it.
  • rockyleerockylee Member Posts: 14,017
    gregg,

    wow I never looked at it that way. Now thats creative thinking on your part and it makes sense. ;)

    Rocky
  • euphoniumeuphonium Member Posts: 3,425
    Who threw the dents in the back doors?

    Who was the gorilla mechanic who rested his arm on top of the front fenders?

    Designed by not one, but a large committee. :P
  • Great! Another person who hates it! This may work out for Lincoln as its first bold move in years.

    I love the back doors. And one of my favorite parts of the design are the complex curves on the front fenders. To me it adds a classic separate fender look without being retro at all. I'm first in line for this one.
  • british_roverbritish_rover Member Posts: 8,502
    It might be ok once it gets a normal looking grill but that grill looks way too much bat man for right now.

    I can't see that going into production.
  • m1miatam1miata Member Posts: 4,551
    Well let's see, first there was Art & Science design as a CTS, then we behold the bold, and bossy, while sort of Bentley like look of the Chrysler 300. I guess there is room for a Godzilla, over the top, tuner look for adult cars too. :surprise: Bring on the Clinton. Yeah, it ain't no Lincoln, so let's get hip or jazzy, and go for the sax. Dump the Lincoln, bring on the Clinton car line. :D And yes, it is good they are thinking about anything new. The Lincolns should have far different style than the Mercury, and be RWD. Personally, I kinda like those CTS cars, but then again, I really liked the Eldorado look. Eldo and Mark VIII were both very cool indeed. Didn't look like any Japan or Euro cloned car.
    -Loren
  • I say too bad if it doesn't make it. I love it. People won't ignore it in their rear view mirrors. It is not as extreme as tbat huge foreboding Lexus concept coupe of a year or so ago, but it sure isn't cautious.
  • heyjewelheyjewel Member Posts: 1,046
    gregg

    Perhaps someone will remember my saying that one of the cars I saw at a focus group made me think Lincoln was aiming at Pontiac? Imagine this grille on the next emm kay zee.
  • heyjewelheyjewel Member Posts: 1,046
    Uh-oh. Photos are gone. Hmmm ...

    Personally I'd like to see a Lincoln with this type of design theme, but I think we'll see a man on Mars first. They won't build this anymore than they'll build the Continental concept, the Navicross, the Mark IX...
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