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Hyundai Genesis Sedan 2009+

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Comments

  • docrwdocrw Posts: 94
    I think one of the main benefits of Hyundai creating a "luxury" division/brand would be more about having a new factory dedicated to producing these cars rather than making all the cars at the same factory. I think you would get a higher quality car with that type of production facility. Luxury cars are not just about name plates and prestige, most people are not millionaires or status seekers, they want to buy the best car they can for the amount of money they can afford to spend. If you can afford to pay 40-50K for a car you want to feel like that money is being spent on a car that is appreciably better than a car that costs 30-35K. At least that is how I think. I don't care if someone says, look he's driving a Lexus, I care about knowing that I bought a quality car that will hold its value and perform the way I expect it too. I also want to get the best deal I can and, yes, if I can get a car with equivalent quality/amenities for less money I always will.

    For a lot of people, resale value is important and cars with higher quality, or most likely higher perceived quality, have higher resale value. A 40K Hyundai is still a Hyundai and in 3-5 years when I go to trade it in it will not have the same value as a Lexus regardless of the actual quality of the car. Just remember whatever you save on the front end you end up losing on the back end when you trade it in. Unless you plan on keeping the car for 10 years or more. In which, case God bless you and best of luck with your extended warranties and repairs.

    For these reasons, I don't think creating a luxury division is a foolish thing to do, and does not detract from the buying experience. You can always feel good about paying 20K less for a luxury Hyundai (whatever name they choose) than you would have for the equivalent Lexus. Plus, you can feel a little better knowing that car was produced at a state of the art facility with more skilled workers.
  • paisanpaisan Posts: 21,181
    Are the Nissans and Infinitis produced at the same plants?
    Are the Acuras and Hondas produced at the same platns?
    etc. etc.

    I have heard the GMC and Caddy get the parts that are tighter tolerances than Pontiac and Chevy.

    -mike
  • louisweilouiswei Posts: 3,717
    If Hyundai intends to make Genesis a luxury sedan then they'll need a luxury brand. If it is only going to be a full size RWD performance sedan (like the 300 and upcoming G8) then they don't.

    Luxury cars won't sell with a mainstream badge and VW learned that lesson the hard way with the Phaeton. There is no "blue-collar" luxury or "blue-blood" luxury, the only luxury existing in the auto industry is "luxury brands" and spin it all you want, Hyundai ain't anywhere close of being one. Heck, some people still having the perception that Hyundai isn't on par with Toyota/Camry/Nissan and we all know that none of those 3 are "luxury brands".

    Just ask yourself:

    Would you pay $50 for a steak dinner at MacDonald's?
    Should fancy restaurants starting selling $0.99 Whoppers?

    I think the answer is very obvious...
  • paisanpaisan Posts: 21,181
    I would however pay $35k for a RWD V8 300hp+ Full Size Luxury car from Hyundai, without the Latte and white-glove service. I see it as that hometown bar and grill that has a great steak. Where you can wear jeans and a Polo shirt. I much rather chow down on that steak than going to Smith and Wolenski's or Peter Lugers, where it will cost me a lot more for the same steak, but they put my napkin on my lap for me etc.

    Maybe I'm in the minority, but I think this is a niche market that isn't as crowded as the Luxo area but could be the next hot market.

    -mike
  • captvegecaptvege Posts: 22
    Ahh.. Guess what. As an attorney who make 6 figures a year and driving an Infinity. I purchased the Azera over the G35, TL, Accord, BMW 5 series, Avalon and Lexus. Why? Because I like the way the car drives. The fact that I bought the car fully loaded for $24,000 out the door, it was a no brainer. Nobody cares that it is a Hyundai. Most don't know until they ask. Then they look again and say, what a nice car.

    I could afford any of the above cars, but it made no sense to purchase any of them. Hyundai won me over. I don't see why other would not eventually follow.
  • iluvmysephia1iluvmysephia1 Alamogordo, NMPosts: 7,615
    and I echo his thoughts. Only my purchase case involves the "bottom o' the barrel" cars, the Civic's and Sephia's and Sentra's.

    I read Kia's competitive literature about the Sephia and bought one when they didn't have the Long-Haul Warranty. Kia advertised the Sephia as the car college students could put through the wringer and it would come out ticking time after time. My '99 Kia Sephia started me on this Asian car route I'm still on. I loved the fresh new styling of the Sephia and still think it blows the Civic's styling to smithereens. I loved our next Kia just as much, our '01 Sportage 4x4.

    I noticed good build in both vehicles for less cost. Hyundai does the same but appeals to even more buyers than Kia.

    But the above post spells it all out, if the car drives right and you like it, who cares about an emblem? Hyundai can call this new luxury car a Genesis or a Hyundai Genesis and it will be a hit and sell in big numbers. I know they will design and build it right up front.

    captvege learned what I learned in the late 90's, Hyundai and Kia are smart businessmen and great car builders and they have a need to succeed. They stated they wanted to be number 5 top automaker in the world by the year 2010. They're number 6 right now with a bullet.

    2011 Kia Soul Sport 5-speed

  • mariner7mariner7 Posts: 509
    I doubt if Genesis will make much an impact on the market.
    1) Despite years of trying, Hyundai's biggest sedans, Sonata and Azeri, are not major players in their segments. When Toyota and Honda launched Lexus and Acura, Camry, Accord, Civic and Corolla were already major league players. Toyota and Honda already proved they had what it takes. Hyundai hasn't proved it yet, in the US.
    2) Toyota and Nissan had years of experience making RWD cars before Lexus and Infiniti. Remember Supra and 240Z. The earliest Corollas were RWD. Has Hyundai ever made a RWD? I'm not saying they can't learn, but they might not pull it off right away.
    3) The luxury segment is tough. RL sales are abysmal, A6 is not much better. Even GS sales are skidding. In that segment, price is not a priority, more people are willing to pay for a badge they prefer. If Acura and Audi have trouble, can Hyundai do anything?
    4) My guess is Genesis will end up competing, in price and segment, against 300C, G8 and Avalon, rather than 5 series, C class and Infiniti M.
  • drfilldrfill Posts: 2,484
    How much is too much for a Hyundai?

    I personally say $25k is the limit, since you can buy plenty of excellent luxury cars for $30k+, with the luxury marque and service to match.

    Is the argument "I want the luxury features (frills), but I don't want the luxury badge (another frill). I want the luxury power, but I don't want luxury service."

    How many people fit into that niche? Not me.

    If the car ends up being a 545i for $30k less, than you have something.

    My bet is the car is not a success unless it sells 3k a month. Lexus ES and Acura TL sell 6k a month. I don't see it, also considering the Azera and Sonata V6 will dilute their own customer base for this type of vehicle. :confuse:

    Much ado about nothing. Build a marque, then talk to me. It's no Chrysler 300. :P

    DrFill
  • paisanpaisan Posts: 21,181
    I personally say $25k is the limit, since you can buy plenty of excellent luxury cars for $30k+, with the luxury marque and service to match.

    Which luxury cars are out there for $30k with V8 and RWD? None I know of, heck even the 300c is well above $30k.

    My bet is the car is not a success unless it sells 3k a month. Lexus ES and Acura TL sell 6k a month.

    Oh you mean the Accord and Camry with some fancy badges on them? Again these are not RWD + V8.

    -mike
  • Hyundai is considered a luxury car in many parts of the world. After spending the last 15 years overseas it is a lesson in perception to read these forums. In Korea, a U.S. car is junk and in many parts of the world for that matter. Hyundai is a luxury car in many countries just not here because Americans have been conditioned into believing Hyundai is miles behind Toyota, Honda, etc... The fact is they are not; they build quality cars and can do so cheaper because of their labor structure.

    In the States people just don't get it, which is a direct reflection of our very own car companies. The Azera has been around in Korea for a long time, under a different name. It has been the top luxury car for a long time until recently when Samsung, that's right, Samsung put out a more luxurious car. People here are concerned with social status and a BMW or Lexus etc... is part of that status. It isn’t about a good quality car; it is about what everyone else thinks. I have owned many Kia's, Hyundai's, and even a Samsung and they have all been good cars. I wrecked once in a Kia and once in a Hyundai and walked away along with my 10 months old and wife.

    Some people are just gullible and will lay down a lot of money for a name that they believe is raising their social status.
  • paisanpaisan Posts: 21,181
    Also they do make RWD vehicles, check out the Teracan, I only had wished they would bring it here.

    -mike
  • louisweilouiswei Posts: 3,717
    Hyundai is considered a luxury car in many parts of the world.

    Like which part of the world? I know in China, Japan, Taiwan and Europe Hyundai is no where close of making luxury cars.

    In Korea, a U.S. car is junk and in many parts of the world for that matter.

    American cars maybe junk in other countries but European like BMW, MB and Audi are still considered as the luxury cars in MANY PARTS OF THE WORLD.

    Hyundai is a luxury car in many countries

    Again, like which country? There are other people been to oversea you know...
  • I don't understand why you are on this site, sounds like you either own a BMW or Audi or one of those European cars or you wish you did.

    Austrailia, Canada, Africa just to name a few.

    I will say that BMW and the like are great cars but you make it sound like they can fly. You are paying partly for a name and like I said Social Status...
  • paisanpaisan Posts: 21,181
    MB is probably at the bottom of the reliability tree, along with BMW not far above that, especially in terms of out-of-warranty electrical repairs.

    -mike
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 15,336
    What are you smoking??

    I don't think he is smoking anything. The genesis does promise to give us a standard equal to Lexus but without the price.

    still has a bad reputation among the vast majority of people,

    That is very quickly changing. I know a few Honda/Toyota people that are considering a Hyundai for their next car.

    When people think Lexus the company or even Lexus the word, it is the very definition of luxury,

    Not even close.

    What extra money?

    Just like now the Genesis does promise to offer what other cars offer that cost a lot more.

    Would anybody here who currently drives a luxury car buy a Hyundai instead of another luxury brand car?

    Snakeweasel is raising his hand.

    however I really don't think hyundai has luxury buyers as a target market. I think they will be targeting those who want something similar to a lexus but don't want to spend the $'s for a Lexus.

    2008 Sebring Ragtop, 2011 Hyundai Sonata, 2015 Honda CTX700D

  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 15,336
    My whole family owns German and Japanese luxury cars and we'd all consider Genesis luxury cars, we'd never consider a Hyundai.

    So you would never buy a Hyundai unless they called it something else? I have news for you no matter what they called it it still would be a Hyundai just like Lexus is still a Toyota. Are you really that shallow?

    2008 Sebring Ragtop, 2011 Hyundai Sonata, 2015 Honda CTX700D

  • gamlegedgamleged Posts: 442
    "still has a bad reputation among the vast majority of people,

    That is very quickly changing. I know a few Honda/Toyota people that are considering a Hyundai for their next car."

    I'm a Honda person, two Honda Accords, a bought-new 1977 and a one-year-old 1990 (owned both in tandem for about 6 years until the '77 wiring harness became too fried), that was TWO cars I'd owned within a period of almost THIRTY years and I've taken a chance on a Hyundai because I'm confident from what I've read that they've had it together quality-wise for nearly a decade...
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 15,336
    Luxury cars won't sell with a mainstream badge and VW learned that lesson the hard way with the Phaeton.

    IIRC the Phaeton started in the neighborhood of $65K so yes a $65K hyundai would be a tough sell but the top of the line Genesis will be $20K+ under that and start for well under half that.

    Thats a big difference in the pricing between the Phaeton and the Genesis.

    2008 Sebring Ragtop, 2011 Hyundai Sonata, 2015 Honda CTX700D

  • w9cww9cw Posts: 888
    Time and history puts brand conscientiousness in perspective. For example, I remember when I, and other sailors, started bringing back National, and other Asian brands, hi-fi components and electronics back from Japan in the early '60s. During that time, GE, Philco, RCA, Magnavox, Admiral, etc. were American brands, all made in plants in the USA. Everyone scoffed at National (read: Panasonic), Sony, and other Japanese brands were brought into the country. Junk, junk, junk - everyone said.

    Exactly the same thing occurred when Toyota, Nissan, and Honda first hit these shores. Most Americans laughed at them, and never perceived them as "real" vehicles. Look who's laughing now.

    The gentleman from Korea has a very valid point and observation regarding us - the American consumer. Every American consumer should travel to other parts of the world to observe product perception and acceptance. Our arrogance and gravitas is well known worldwide - we could learn a lot from listening to and observing others.
  • joe97joe97 Posts: 2,248
    VW Phaeton didn't sell, Hyundai Genesis won't sell.

    Unless you're a fortune teller, this is speculation at best. The fact a new luxury brand would have ZERO brand recognition initially, and, there would be no guarantee the brand would do well and able to sustain. On the other hand, the Hyundai brand, despite its past history, has done a great job on becoming where they are today. Don't be surprised how many units Hyundai would be able to move, especially considering its favorable pricing against the competitors. The pricing, however, would probably adjust upward under the luxury tag. Keep in mind also, the initial target has not been set very high - 20K units/year IIRC for the North American market.

    As noted earlier, I do believe Hyundai should and will setup its luxury division, but not in the near-term. Hyundai is doing a great job and has made dramatic improvements in a short time. Hyundai should keep doing what they are doing right now, and everything will fall into its place. Setting up the luxury brand at this point will neither harm nor benefit the automaker anymore than its current position. Keep improving its own (Hyundai) brand recognition and equity, the rewards will come later, at far more incentives and results.

    RE: Phaeton VW made an incorrect assessment in the US, as few purchased a $60K+ Phaeton; however, I'd predict there are going to more than a few purchasing the $30K BH/Genesis (check the Azera demographics, and one would agree consumers are ready for a 30K+ Hyundai).

    Hyundai is copying Toyota in everything it does, just look at the Camry grill on the Genesis!

    To me, it bears little (actually, no) resemblance. In person, the car is what the Camry should have been, truth to be told. Hyundai did not go back to the drawing board after they saw the Camry last year. The same case can be said about the Sonata tail, which many perceive as a copy of the Accord, when in reality the design froze/finalized prior to the debut of the Accord in question.
  • joe97joe97 Posts: 2,248
    Has Hyundai ever made a RWD?

    Yes ;)

    5 series, C class and Infiniti M.

    I think you meant to say E class :)
  • drfilldrfill Posts: 2,484
    My impression was the Genesis was V6 and V8, with the V6, approx. 270HP, "well below $30k", and the V8, at least 325HP+, several thousand above that. If it is V8 only, for less than $30k, please let me know.

    As far as I can see this will be going after the same customer as the Chrysler 300, size, room, and power without the badge.

    The 300 is a phenomenon that will be hard to duplicate, as is the design, which is easily better than this Genesis, although the Genesis is likeable, it will lose a style war to 300. Maybe the next 300 will take a step backwards? :surprise:

    A V6 Sonata, an Azera, and a V6 Genesis will not work within $5-6k of each other. Hyundai has to get that together. :confuse:

    I'm not getting why you bring up the ES and TLs heritage, since they are sold through a premium channel, and the Genesis will not.

    That, to many, will make all the difference.

    Some people will buy luxury features, just to have luxury features, and just don't care about presentation.

    I think people here are trying to sell the fact that there are many people who want to buy a car full of frills from a dealership experience with zero frills.

    It's like spending $30k, just to contradict yourself.

    "I'd like my pancakes smothered in caviar, and my scrambled eggs a la carte, please. Do you have any Grey Poupon vending machines available?"

    Riddle me this, riddle me that.....

    The dumbing down of luxury. :sick:

    Didn't the W8 Passat fall down this flight of steps a few years ago? I don't see the difference. This has a dedicated platform, but the Passat was actually a hip, in-demand car.

    With Lexus-level marketing, lightning can strike twice. Making a great car is one thing. Selling it, with a Hyundai name, is something else!

    Can Hyundai market a Hyundai like Lexus?

    Uh........you'll have to get back to me on that one. Or is that another frill people just don't want to pay for? :(

    DrFill
  • paisanpaisan Posts: 21,181
    The 300 is a phenomenon that will be hard to duplicate, as is the design, which is easily better than this Genesis, although the Genesis is likeable, it will lose a style war to 300. Maybe the next 300 will take a step backwards?

    I didn't realize you had seen the plans of the Genesis beyond what we've seen in the concept car? 300 will probably take a step back especially with Chrysler being sold/near bankrupt!

    I think people here are trying to sell the fact that there are many people who want to buy a car full of frills from a dealership experience with zero frills.

    Exactly, but what does a dealership experience have to do with your car? I spend aproximately .0001% of the life of my car in a dealership, why would I care if they gave me white glove service? Of my last 4 brand new cars I've bought, I've spend a grand total of 5-6hrs at the dealership and most of that was when I was buying them. Any warranty repairs I've done (few and far between) have involved an after hours drop off and pickup, and most "working" folks do it that way. Like I said I think this car is being or should be aimed at the blue-collar/working class folks who want luxury at a value price, a nich market, why try to take on the big-boys when you can just open up a totally new market segment?

    Didn't the W8 Passat fall down this flight of steps a few years ago? I don't see the difference. This has a dedicated platform, but the Passat was actually a hip, in-demand car.

    Have to look at the VW demographic and the W8 setup. I'm not sure what the pricing was on the W8 passat, but I think it was priced fairly high, also they were marketing it as a FWD vehicle to people who were in the Passat market, these folks liked relatively fuel efficient FWD cars who if they were spending for the W8 would jump to the A6 or a BMW 5 series rather than stick with a VW FWD vehicle. Anyone know what the pricing figures on the W8 were at the time? I don't know what they were.

    -mike
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 15,336
    Genesis is likeable, it will lose a style war to 300.

    Style is a lot subjective. It might lose the style war to the 300 for some but will win it over the 300 to others.

    I think people here are trying to sell the fact that there are many people who want to buy a car full of frills from a dealership experience with zero frills.

    Its not a contradiction at all. The time you spend in the dealership is practically nothing with the time you will spend inside the car. You will spend a few hours at the dealership when you buy the car as opposed to hundreds of hours a year inside the car. So its fair to expect some not to want to pay thousands more for a better service for 0.1% of your experience with the car.

    2008 Sebring Ragtop, 2011 Hyundai Sonata, 2015 Honda CTX700D

  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 15,336
    I'm not sure what the pricing was on the W8 passat, but I think it was priced fairly high,

    IIRC it started at about $40K and that was 4-5 years ago.

    2008 Sebring Ragtop, 2011 Hyundai Sonata, 2015 Honda CTX700D

  • nycdc911nycdc911 Posts: 27
    VW's W8 Passat bombed recently and cost $37,900 in 2003 with virtually all amenities including AWD standard. Hyundai needs to learn from VW's mistakes with the W8 and Phaeton. After all, people refused to buy a luxury VW even though they knew VW/Audi had years of experience making great luxury cars like the well reviewed Phaeton/A8 and Touareg/Q7. VW as a well respected European brand had a much higher chance of success than Hyundai, much joked about new Korean brand that's still known for making the cheapest cars in America.

    rockylee and paisan think blue collar working class people will somehow be able to afford a $35,000 car, and that Hyundai can become the same thing as Lexus, I think there's no way either of those things happens. Others on this thread think Hyundai can only sell a car costing up to $40,000 with a new luxury brand. So let's say both groups of people are right. The luxury brand advocates won't buy an expensive Hyundai while the working class luxury shoppers if they exist will buy it. So then calling it a Hyundai is only selling to a fraction of the potential market. Nobody on here has said that they'd refuse to buy this Hyundai Genesis if it dropped the Hyundai name and was called something different as part of a new luxury Genesis brand. And why would they, owning a luxury brand car can only be a positive, even to the so called blue collar luxury shoppers.

    So a luxury brand Genesis M sedan would potentially sell 30,000 cars a year: 15,000 to luxury owners and 15,000 to economy owners looking to move up.

    Calling the same car a Hyundai would only result in 1/3 the sales, 10,000 among economy owners looking to move up but also considering true luxury brands and outstanding cars like the G35x.

    The real question is, why would Hyundai want to sell 1/3 as many cars by calling it a Hyundai instead of a new luxury brand like Genesis? And following the Lexus formula, with a luxury division Hyundai/Genesis can jack up the prices quickly if the car is a big hit and make even more money, while obviously Hyundai would never be able to do that. So not only would they sell 1/3 as many cars calling it a Hyundai, they'd be making far less profit per car in the future with no hope of growth. Also calling it a Hyundai would be killing off any hope of a future luxury division since there'd be no way to top the Genesis while still keeping the first luxury division car affordable to their customers.

    Let's not be naive, this isn't a discussion about what's best for a certain rare consumer like rockylee or paisan. What's best for the COMPANY'S PROFITS, WHAT SHOULD HYUNDAI DO FOR ITS SHAREHOLDERS?
  • snakeweaselsnakeweasel a Certified Edmunds Poster.Posts: 15,336
    VW's W8 Passat bombed recently and cost $38,000 fully loaded

    IIRC the W8 passat fully loaded was well north of 49 grand, thats a lot for a car with basically 2 v4 engines attached to it. That had a lot to do with the demise of the W8. Plus it was a WV Passat.

    rockylee and paisan think blue collar working class people will somehow be able to afford a $35,000 car

    They buy them all the time. A top of the line Avalon will be close to 35 grand and those are sold all the time.

    Calling the same car a Hyundai would only result in 1/3 the sales, 10,000 among economy owners looking to move up but also considering true luxury brands and outstanding cars like the G35x.

    Your logic is flawed but I have no time to enplain it now so remind me and I will talk about this later.

    2008 Sebring Ragtop, 2011 Hyundai Sonata, 2015 Honda CTX700D

  • nycdc911nycdc911 Posts: 27
    http://www.europeancarweb.com/longtermers/0308ec_2003_volkswagen_passat_w8/

    "european car drove the Passat W8 last year, and the first sentence out of staffers mouths was "What a great car." The second was "Can we have one?" Much to our delight, the answer was yes. Our long-term 2003 Passat W8 recently arrived fully loaded, as do all the W8s. Its $37,900 MSRP may take many aback (a $38k VW?), but once you tally up all the features you get, the price seems right on target."

    Well according to multiple articles, a fully loaded W8 Passat cost $37,900 and nowhere near 50 grand as you claim, but please post a link to this 50 grand VW Passat or admit your mistake/lie and refrain from posting falsehoods again.

    Even those advocating Hyundai not start a luxury brand admit that luxury owners will not buy the Genesis if it's called a Hyundai and the luxury brand advocates agree with that. However a new luxury brand like Genesis could attract many entry level luxury owners, especially from Acura, Infiniti, Lexus, Cadillac, Lincoln, Saab, Volvo. And obviously calling it a new luxury brand name like Genesis will not prevent any of the so called blue collar luxury shoppers from buying it if they would have bought it as a Hyundai. If it's the same car they're getting, everyone would prefer it have a prestigious luxury division name instead of a Hyundai which sells the cheapest cars in the civilized world.

    So 15,000 luxury owners could buy a new luxury division Genesis M, plus 15,000 economy owners moving up.

    None of the luxury owners would consider a Hyundai, and of the 15,000 economy owners moving up, 5000 will choose the added prestige of a luxury brand with outstanding cars like the Infiniti G35x. So that's 10,000 cars in a year, 1/3 the sales of calling it a luxury brand name.

    Also, let's look at future pricing. Since journalists are already going crazy over this car and Hyundai is planning on making it better handling than BMWs with same engine size but roomier than Lexus' flagship LS460 for a fraction of the price, reviews should be outstanding. Sales should be great if it's the start of a new luxury division which in itself will cause tons of press and excitement. Calling it a Genesis M will allow Hyundai/Genesis to increase prices quickly within the first few years while Hyundai won't be able to do that. Lexus launched LS400 for $35,000 in 89 and in 94 it cost $50,000. If Genesis lux brand does the same, extra $15000 means 3-4x as much net profit per car. Along with 3x the sales, Hyundai/Genesis would make ten times as much money compared to calling it a Hyundai.

    And also remember that 95% of luxury buyers are completely uninterested in this thread and any Hyundai, so don't be fooled just because there are a few people here who think a $40,000 Hyundai will sell. There are a number of people on this thread alone who disagree and have history and common sense on their side when they advocate a new luxury brand, and 20 times as many people who are luxury buyers not even bothering with an economy Hyundai thread agree since they'd also only buy luxury brands.

    Hyundai wants to make money. A Hyundai Genesis would flop just like VW's $37,900 W8 Passat or Phaeton. Obviously the best way to succeed is by starting a luxury division but selling cars for $20,000 less than the competition like Lexus did, buyers will flock to a new Genesis luxury brand just like with Lexus, it's a proven formula for success.

    History tells us what flops, and history tells us what works. A basic understanding of human nature and the auto industry tells us the same thing.
  • paisanpaisan Posts: 21,181
    I think the biggest issue of starting a new division is the cost and time. I'm not opposed to it, but the cost to start a new dealership network I would think would outweigh the gains. You aren't going to get any of the BMW/MB/Caddy folks to buy a Hyundai even under the veil of a "luxury brand" so I just feel it's a waste of cash. If however this car takes off and really is a hot seller, at that point they should look at spinning off the car and launch a brand.

    I think we are all generally on the same page here despite some people feeling strong on one side or the other.

    I can go either way but from a business POV they should see if it takes off before jumping in with 2 feet.

    -mike
  • nycdc911nycdc911 Posts: 27
    In addition to a new Genesis luxury division, Hyundai and Kia should combine into just one company named Kia Motors. Kia and Hyundai have way too many cheap cars that compete against each other in the same price range like the failing GM and Ford/Mercury. Kia/Hyundai should simplify their product line like Toyota, Nissan, Honda, and other successful car companies.

    Not only do Kias compete against Hyundais, Hyundais compete against Hyundais, and Kias against Kias. Just check out how many different cheap Kia SUVs have the same price, it's insane. Slowly they could phase out excess models and save money, then just combine the two brands under the Kia name.

    Hyundai is just a horrible and hard to pronounce name, it sounds way too much like Honda except worse which is what people think of Hyundai's cheaper products. Even Hyundai's logo looks like a Honda logo that got run over and mangled.

    Kia is actually the oldest car company in Korea, and the name sounds cool like Korea without the "or". Kia means "rising from Asia" and it goes well with a luxury brand named Genesis.

    New logos could be made out of an oval or diamond surrounding a K, or a G that looks like an almost closed circle with a radius line.

    Kia/Genesis could be like Toyota/Lexus and be positioned to become the world's #1 carmaker. Kia Motors wouldn't even need a lower priced line like Scion since it's already cheap.
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