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Subaru's fortunes sinking - can they turn it around?

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  • ateixeiraateixeira Member Posts: 72,587
    target always seems to go up

    Recently, yes, but I'm guessing we'll see it cycle back down if gas prices remain high. That happened after the last OPEC crisis.

    In this scenario Subaru seemed to play it safe, they chose a size slightly bigger than the popular RX330 but hedged their bets and didn't go all-out in size.

    As is typical for Subaru, they tend to slot inbetween common segment sizes, Impreza being slightly smaller than Corolla/Civic, Legacy being slightly smaller than Accord/Camry, and now Tribeca being slightly smaller than the 4Runner/Pilot (though slightly bigger than the Highlander).

    -juice
  • jfgoingjfgoing Member Posts: 13
    One thing that puzzles me about the subies is that stability control is available only at the high end. Other companies are starting to offer it much more widely as the studies have come back showing it cuts single-car accidents by a third or so. I mean if you care about AWD you presumably care about not getting stuck. So why wouldn't you care about not loosing control? (something that AWD doesn't really help you on and in fact can hurt given how it hides the evidence of slippery roads during acceleration.)
  • dino001dino001 Member Posts: 6,191
    AWD on Subarus is not about getting stuck! It is mostly about stability and handling at higher speeds (thus control). You probably confuse AWD with low speed 4x4/4WD systems installed on big pickups for off-road use. European version of Forester (2.0) has also low-range gear switch, which helps in off-road. American AWD somewhat helps in off-road/deep snow, but it is not for it.

    Subaru's position on stability control is probably this: AWD is so superior to RWD/FWD that by itself it can be considered of a stability control system. After 2 years with WRX I can confirm it - the wheels are "looking" for traction when I toss the car on the curve, exactly like stability control system. Very assuring, never felt I got even close to losing control. Lost traction couple of times, but the trajectory was very much under control.

    In stability control systems you have brake forces and ignition cutoff applied to wheels, in AWD you have power transfer to those wheels that have traction. The type and extent of the trasfer depends on the model. In VDC and Tribeca models stability control (thus ignition cutoff and braking force) is applied on top of the AWD, therefore the car is even more "idiotproof" than WRX or Legacy. I bet you though WRX or Legacy will still beat most of the FWD cars with this system in both obstacle course performance and real life handling/control.

    Now, for simple marketing reasons, I agree that some system would be good even on lower models/trims. At least available. Same with side impact/curtain airbags on Impreza RS. It is generally not good for your image if you claim you are about safety and do not offer full safety features on all your models, even if you believe there is some redundancy.

    2018 430i Gran Coupe

  • varmintvarmint Member Posts: 6,326
    Stability Control has been proven (within the limits of statistical evidence) to reduce both the severity of accidents and the frequency of accidents. Studies have shown that cars equipped with SC are between 30-40% less likely to be involved in accidents. They are so effective, the government is now looking in making it a mandatory safety feature. SC systems have only become popular within the past 5 years, or so.

    AWD has been available for decades and is just as popular (if not more so) than SC. I've never seen any evidence to suggest that AWD systems provide a 30-40% advantage over 2WD cars.

    Having said that, I don't think Subaru is any farther behind the ball than others in the NA market. The number of companies which have made SC standard across the line is smaller than the list of those which make it an option. There are still many models which do not even offer it as an option.

    I don't think it's realistic to expect Subaru to react to every market trend before they even happen.
  • ateixeiraateixeira Member Posts: 72,587
    There's an engineering issue - Subaru's Vehicle Dynamics Control, or VDC for short, is an integrated system, i.e. the ABS and the AWD work together as a package. The ABS, yaw sensors, steering angle sensors, and throttle position sensors all act in unison and VDC then decides on the power split.

    They can't add VDC to the viscous coupling AWD system, it only works with their VTD AWD system, which costs more.

    Subaru needs to engineer a 2nd, and completely different, slower-acting system that would let the VC act first and only kick in afterwards. The tricky part is tuning it right so you don't get binding.

    For example, Hyundai has it on the Santa Fe, but the AWD system is mechanical and not integrated with the traction control. So oddly enough it's tuned so that they don't both operate at the same time. It's primarily FWD, and lets AWD kick in first. If the wheels are still spinning the traction control kicks in but the rear axle is completely disengaged.

    The kicker is the full-time nature of Subaru's AWD means there is no cheap solution. Audi does it with their Torsen but look at the prices - $1750 on top of already premium prices.

    I predict we will see VDC spread across the lineup, at least on vehicles priced over $25k or so. But it's not affordable to use on a sub-$20k Impreza, for instance.

    Time to get help from one of the suppliers mentioned above for a solution to this. Viscous couplings are common in the industry so I'm sure someone has a cheaper solution than putting VDC on every model.

    -juice
  • varmintvarmint Member Posts: 6,326
    "Yes, they have the Justy, which is sold in several European countries, but even I (diehard Subie fan that I am) don't like that car, as it's not much more than an AWD badge-engineered Suzuki Swift."

    So, the cars we don't like don't count? (I'd be the first to say the HR-V is a dud.)

    If you're thinking that Subaru builds their cars to slot between other models, I can accept that. But that's not the same thing going on with the Legacy. I stand by my original assessment. The Legacy matches the size of the cars in other markets. It does not slot between them. That makes it a "world car". A car designed for the world market. Based on its high sales in the world markets, I can understand why they would not change it for NA.

    If Subaru's Impreza/Forester models slot between the standards of any car market (trying to fit into two classes), it cannot be a world car. It is simply a tweener.

    There's nothing inherently wrong with building a tweener. But that's not the path to volume sales. It's a good path for niche cars. And unless Subaru gets some volume, they're going to have trouble keeping pace with all the new technologies, market niches, and changes to existing markets.
  • rshollandrsholland Member Posts: 19,788
    No, the Justy counts, but it's the exception rather than the rule. I think it's only sold in 3 or 4 countries. Why not the rest of Europe or elsewhere, I have no idea?

    I don't know that the Forester and Impreza slots in between other cars it competes with, from a size standpoint. That's an assumption I'm not willing to make. My gut feeling is it's not a tweener.

    The point I was simply trying to make is that Honda, Toyota and others have a multitude of other different sized vehicles to offer, to cover all the market "size" niches. Subaru doesn't.

    Bob
  • nippononlynippononly Member Posts: 12,555
    The RAV4 now has standard VSC, and from what I understand that model just uses a viscous coupling for the AWD. What does Toyota do that's different than Subaru with its VDC? Wouldn't there be a way for Subaru to modify its existing system without it costing a mint.

    I agree with the general sentiment regarding stability controls, certainly on vehicle with higher COGs, like the Forester and perhaps the Outback. That was a very striking report that came out in the news this week, showing a HUGE reduction in accident-related fatalities in cars with VSC vs those without.

    And if Hyundai can afford to put side curtain airbags in every model this year (does that include the Accent? I forget, but I know it includes Elantra) then Subaru can afford to do the same. These are an important safety feature, based on the statistics.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • dino001dino001 Member Posts: 6,191
    AWD has been available for decades and is just as popular (if not more so) than SC. I've never seen any evidence to suggest that AWD systems provide a 30-40% advantage over 2WD cars.

    Well, I don't think anybody was doing any research with comparisons of 2WD and AWD. Until couple of years ago AWD was a real option only on Audis, Subarus, and limited MB and BMW models. All others were low-range 4WD, 4x4 systems. Even those full-time 4WD were usually automatic shift on the fly low range drives. The AWD as we know them today really started in early 80s with Audi Quatro racing car (as I remember when they went first on the course they thought their stopwatch broke), then Subaru joined the pack (they had 4WD before), then BMW and MB. With arrival of Haldex clutch and electronics being much cheaper than before, we now see Volvo, Infinity, Lexus, and others offering it. Nippon will of course would add his Acura's "best in the world" SH-AWD (if it is from Honda, it must be the best).

    Generally, I agree there is no scientific evidence. However, as a driver with some limited experience I can basically say that superiority of AWD is unquestioned on both dry and wet pavement (from stability/grip point of view, I don't want to start discussion whether RWD is faster or FWD is more economical!). I have not yet been in a situation under which my car reacted in a way warranting any intervention of SC. I don't do crazy, though, so perhaps if my idiot factor was higher, even my car may be tripped to lose control. Those few slips I had were immediately resolved by reducing accelerator and quick action of the AWD clutch (WRX has "mechanical" AWD). As I said before, the car "found" traction on its own, no electronics necessary.

    2018 430i Gran Coupe

  • varmintvarmint Member Posts: 6,326
    Didn't mean to put words in your mouth.

    I got the impression that several in this thread were suggesting something along these lines: Because Subaru does not offer a wide range of cars, they must build cars that can slot into several categories. And that this why the Impreza and Forester are smaller than the competition.
  • varmintvarmint Member Posts: 6,326
    That was the approach taken by Honda. All cars and trucks will have standard airbags (front, side, and curtain) and ABS. Yet, only the light trucks are getting SC as standard equipment. And as far as making it standard across the entire product line is concerned, I think they're ahead of more than half the market.

    I admire Hyundai for pushing the envelope with all this safety equipment. I just don't expect everyone to follow suit within two minutes of Hyundai making the announcement. If Subaru is still lacking SC across the line 5 years from now, they've got a problem. (I doubt very much that will be the case.) But you have to give them time to make these changes.
  • varmintvarmint Member Posts: 6,326
    You think they've studied the safety significance of SC, ABS, airbags, crush zones, FWD vs RWD, hand-held vs hand-free cell phones, and happy meals, but they've mysteriously forgotten to include AWD in any of their studies?
  • searcherboysearcherboy Member Posts: 32
    Another issue for the future of the brand: is FHI working on a hybrid drivetrain? I read the other day that Nissan will soon begin manufacturing hybrid cars, joining Toyota and Honda, the current market leaders in this segment (Ford makes a hybrid Explorer, but this is an anomaly in the NA market and can hardly be termed a low-emission vehicle).

    This is the one segment of the automotive market which is seeing major demand growth. Consumers are willing to pay premium prices for low-emission, low-pollution gas/electric drivetrains.

    Given the virtual certainty of higher gas prices in coming years, more and more buyers will turn to hybrids. Is it time for Subaru to go after a piece of the action? Can the company afford not to?
  • rshollandrsholland Member Posts: 19,788
    Subaru reportedly will have a hybrid ready in a couple of years. They recently signed an agreement with Toyota to use their system. They had been working on one of their own (B9SC, see link), but couldn't find a way to produce it at a profit, hence the Toyota deal.

    http://www.cars.com/go/features/autoshows/vehicle.jsp?autoshow=&vehicletype=concept&autosh- owyear=2004&vehicle=concept_Subaru_B9SC

    Bob
  • nippononlynippononly Member Posts: 12,555
    I am chuckling here: did I say SH-AWD was the best in the world? :-)

    It's a good system. AWD in general is obviously a good thing from a traction POV, but you are still riding around on four little contact patches. As a result, stability control can do so much to counteract the effects of an overly ambitious driver that AWD cannot. I do think its application should be prioritized for light trucks, SUVs and whatnot because of the much-increased risk of rollover, but I welcome the day when it is standard in all cars. Provided it has a switch to turn it off for track days and "a bit o' fun", of course.

    From what juice has said, I don't think Subaru will be ready to offer it across the line in five years' time though.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • dino001dino001 Member Posts: 6,191
    I am chuckling here: did I say SH-AWD was the best in the world?

    I remember somebody wrote something like that a few pages ago in this thread. Assumed it was you, perhaps it was somebody else (clear Honda lover). Sorry, shoulda checked before put it on paper :blush:

    Back to SC - I am all for it. It would be great to have it, as much as all the other great stuff. For free, needless to say ;)

    2018 430i Gran Coupe

  • nippononlynippononly Member Posts: 12,555
    I enjoy Hondas, but only amongst a broader "brew" of Japanese makes, including Subaru BTW.

    I am almost positive the one you are thinking of is varmint. He is a big fan of the SH-AWD, I believe.

    And of course, nothing is ever free in the car world, dontcha' know. But if they made it standard and increased base prices $300-400 to account for it, that would be a good idea I think. The SC, I mean.

    It is hard to believe there are still car companies making ABS optional, or even unavailable, like the last vestiges of the old Civic line at Honda (ABS to be standard for the '06 beginning in the fall). With so much advertising effort going towards promoting safety aspects and equipment of cars nowadays, I am sure consumers will soon come to insist on a full complement of safety equipment in whatever they buy. Which is why Sube should make those side curtains standard ASAP.

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • dino001dino001 Member Posts: 6,191
    I made some checking - it was Varmint, not you.

    2018 430i Gran Coupe

  • dino001dino001 Member Posts: 6,191
    It looks I make one error after another. Now I misspelled your nick, Nippon. Sorry again. Lets make it my new name - I am SORRY.

    2018 430i Gran Coupe

  • troynohtroynoh Member Posts: 3
    Having went from a Toyota 4Runner to a Legacy I must say I do not regret doing it. I had never driven a Subaru, but I wanted something AWD and good on gas. I got both and then some. I found the Subie to be a comfortable car and for the money you couldnt have gotten a Passat with 4Motion anywhere near it. I think Subaru has struck gold with the new Legacy and I think they will with the Tribeca. Subaru is the Saab of Japan. They keep there customers coming back and I will be coming back again and again
  • chicagodrive1chicagodrive1 Member Posts: 64
    I think Subaru did some detailed analysis of the 50-60 people who bought Pontiac Azteks. And after paying some marketing firm a lot of money, decided to produce an "upscale" Aztek that these people can buy into.
  • rshollandrsholland Member Posts: 19,788
    Cute. Now go to your room.

    Bob
  • nippononlynippononly Member Posts: 12,555
    EVERYONE in the press dislikes that Tribeca face so far. DeMatio in Automobile said "the Tribeca hews to the Subaru norm of looking abnormal", and Roca in Autoweek had me laughing because he was so choked up about how "ugly" it looks, he couldn't rate the driving experience at all!

    "It has the ugliest grille I have seen in a long time...overall, it could shame the Aztek, and I mean that. It's not even sexy ugly, but ugly-stick ugly. It-hurts-to-look-at-you ugly"

    He also says it could use more power, another theme running through the "professional" reviews I have read so far, and ends with "Did I mention it is ugly?"

    He is clearly slightly obsessed! :-P

    2014 Mini Cooper (stick shift of course), 2016 Camry hybrid, 2009 Outback Sport 5-spd (keeping the stick alive)

  • sweet_subiesweet_subie Member Posts: 1,394
    With my Director of Finance background, I can tell you this is a clear sign of trouble. Their debt rating is downgraded NOT stock. B9 better be a success.

    Anything below BBB- is JUNK STATUS. BB+ is 2 notches below BBB-. The reason cited by rating agency is profitability prospects.
  • searcherboysearcherboy Member Posts: 32
    Bob - Thanks for the link about the B9SC. The configuration described in the article, with primary (starting) power provided by a high-torque electric motor, is in line with Subaru's current bias toward performance. I hope the Toyota power plant isn't too much of a compromise away from performance in favor of fuel economy.

    The bond downgrade is a worry to the extent that FHI needs to sell new debt to finance its operations. Carrying cost of existing debt is unaffected by credit downgrades. If FHI has plans on the drawing board for future models to be funded with new bonds, the reduced credit rating is a potentially serious issue. Moreso if interest rates go up - which also increases the risk of a recession, which would whack auto sales across the board. Such an event would affect Subaru and other "niche" manufactures in particular, as they lack the economies of scale and market share enjoyed by the big guns.

    The more you think about this stuff, the more you realize how scary the car business is. Then again, after GM had its bond rating cut below investment grade in March, the stock made a big move up, from 24 to 35 bucks. Ford shares bottomed out at about the same time and are now up more than 20%. So maybe there has been too much pessimism about the auto business of late.
  • rroyce10rroyce10 Member Posts: 9,332
    ..... You gotta step back and look at the big picture ......

    Even though your a huge believer in safety issues, as I .. the "broad market" would rather pay for a nav system or Sirius Satellite Radio ..... most Yota dealers would only order 10/15% of their inventory with ABS, because they could sit for months .. same for Nissan, in 00 you could get a Altima with the side balloons, but nobody would pay the extra $600, they would rather have leather or a sunroof .... it's a market thing, not a manufacturer thing .....

    Terry.
  • kdshapirokdshapiro Member Posts: 5,751
    You couldn't give a car to me that didn't have a minimum of the alphabet soup of safety features. Maybe that's the difference between buyers of BMWs and buyers of Toyotas.
  • rroyce10rroyce10 Member Posts: 9,332
    ....... The only difference between BMW buyers and any other buyers, is one thing --- ego ..

    Terry.
  • dino001dino001 Member Posts: 6,191
    This is usually said by people who never drove one. Nice catch phrase, but it means nothing.

    2018 430i Gran Coupe

  • rshollandrsholland Member Posts: 19,788
    Automobile News has an article today stating that Subaru may be considering a minivan! Unfortunately it requires a subscribtion to link the article. Juice, (or anybody!) can you access it?

    This is what I got in my e-mail today:

    Fuji mulls Subaru minivan to be sold in U.S.
    Fuji Heavy Industries Ltd. may build a Subaru minivan for sale in global markets, including the United States.
    View story [SUB]

    Bob
  • stickguystickguy Member Posts: 53,356
    yesterday at the minigolf place. A sort of mint green, not an attractive color IMO.

    It had manufacturer plates on it, but not surprising, since I live about 10 miles from SOA headquarters.

    I actually think the butt may be even less atrtractive than the nose. At least the profile and interior seem nice.

    From what I have read, it is a very nice driving and comfortable unit. Also seems to be a good value (at least if you stay away from the techno stuff). I just think Sube went too far making it distinctive. Have to imagine that they could keep the basic shape while cleaning up the nose and tail a bit, and sell quite a few more.

    I also saw a pic of a recent ALfa concept (upcoming on my car of the day claendar). You can really see the relationship on the nose!

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • ateixeiraateixeira Member Posts: 72,587
    Terry: solid point, thanks.

    Indeed, there are far more people asking for NAV on certain models than there are complaining about the lack of stability control. I'm in the latter group but we are a small minority.

    Boy did we have trouble in 2002 shopping for a Camry with a manual transmission and ABS to test drive - they simply do not exist!

    Bob - the service I use isn't updated with today's articles yet. Lemme check again now...nope, not yet. I'll try again tomorrow.

    YIKES, though, I'd hate to see a "Crossover Sport Van" clone, please say it ain't so! I hope they mean a new minivan based on the Tribeca.

    -juice
  • chris65amgchris65amg Member Posts: 372
    No!!! Let me explain my reasoning: In the eyes of the many-headed (self included) the minivan segment isn't too big. Ford is dropping out of it completely in favor of crossovers, and GM's newest ones are not quite up to Sienna/Odyssey standards. So I suppose that this van would have AWD standard? Also, Subaru never seemed to have a brand atmosphere condusive to making a minivan.

    I've been seeing Tribecas as much as any other car (surprise surprise, I live in Lafayette, IN)
    The butt is much uglier than the nose. The grille is actually growing on me, but it still looks pretty awkward for an SUV...... I mean, crossover. :P
  • robr2robr2 Member Posts: 8,805
    No!!! Let me explain my reasoning: In the eyes of the many-headed (self included) the minivan segment isn't too big. Ford is dropping out of it completely in favor of crossovers, and GM's newest ones are not quite up to Sienna/Odyssey standards.

    The minivan market is between 400K and 500K units annually IIRC. It's been a stable market for many years. With Ford dropping out of it, there will be a slot for 30K-40K units annually for someone. Mazda is also leaving the minivan market as well - they are not going to bring the new MPV to North America. So if Subaru can have a minivan ready when Ford leaves the market, they might do OK.
  • ateixeiraateixeira Member Posts: 72,587
    Ford likes to sell large-volume models; Subaru would be more than happy with the sales Ford it leaving behind.

    Having said that I don't want to see a clone, let's see a Tribeca-based AWD minivan to compete on the sporty end of the segment. MPV doesn't offer AWD in this country and Sienna isn't really sporty, so Subaru could carve out a niche.

    Found some data on operating margins, we'd mentioned Porsche was most profitable but the top 3 are:

    Porsche 17.2%
    Toyota 9.7%
    BMW 8.7%

    Those are the top 3, interesting to note that sales volume for the 3 could not be more different.

    -juice
  • ateixeiraateixeira Member Posts: 72,587
    Is there an echo in here? Holy cow, we both even compared it to the MPV...

    -juice
  • kyfdxkyfdx Moderator Posts: 265,778
    How can you lose? They would be crazy to not enter those markets... People will even buy Hyundai and Kia minivans and SUVS....

    Like shooting fish in a barrel...

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  • varmintvarmint Member Posts: 6,326
    Wasn't me either, Dino. I never wrote that SH-AWD was the best in the world. Lots of other people assumed that was what I was saying, but that was never my point.

    I wrote about Subaru trying to educate the market about how AWD systems work... and how that might backfire. Right now, many people think AWD is AWD, no matter which company they buy from. If Subaru educates the public about their own designs, the public will start comparing systems. When that happens, many of them may come to the conclusion that Subaru's is not the best for their needs.

    I listed SH-AWD and Quattro as two examples of competitive systems that might also benefit from an educated public. For whatever reason, posters here chose to attack the SH-AWD example.
  • rshollandrsholland Member Posts: 19,788
    Not me. I'm a big fan of the Acura SH-AWD, and I've posted many times on Edmunds (in various threads) to that fact. I just hope Acura and Honda use it in place of their RT4WD down the road.

    Bob
  • varmintvarmint Member Posts: 6,326
    This is great. Without reading the full article it's difficult to speculate, but I still see this as good news.

    Since they specify "for the global market", I have to assume it will be one of the smaller minivan's like the MPV, old Quest, or old Sienna. That's not a bad way to start. The smaller vans don't sell the same volume as the long wheelbase designs, but there's also less competition there. I think it's a good way to get their foot in the door.

    The H6 engine will probably make a decent engine for such a van. As long as they find unique features to make it stand out from the crowd, this could be a bigger sales success than the Tribeca. Let's just hope it doesn't take too long to get here.
  • varmintvarmint Member Posts: 6,326
    The tail end has a sorta odd shape... kinda like the new Quest. But I don't think it's ugly. It's just different. I actually think the recessed section on the bumper is a nice styling touch. It gives the impression that the bumper is higher (more SUV-like) than it really is.

    From my perspective, the nose is the killer. Though I have to say, the grille looks much better when scaled down and placed between the headlights, rather than below them. The refreshed Imprezas aren't pretty, but they pull off the new look much better.
  • rshollandrsholland Member Posts: 19,788
    More important—let's hope their "mulling" turns into "fact."

    As to size, I can see your point. My concerns here would be: (A) as you mentioned long-wheelbase versions is what the market clearly wants, not short-wheelbase minivans, and (B) a short-wheelbase minivan is more likely to cannabolize Tribeca sales than a long-wheelbase one would.

    However, as you say, this might be a good way to enter that segment—as long as they don't stay there too long. Maybe do as Honda did, start with a smaller minivan, and for the next-generation model, go to the larger and much more popular LWB version.

    Also, until they get a larger H-6, the shorter minivan would make more sense. Although I suspect we will see a larger and/or more powerful H-6 before we see a minivan (of any sort), so maybe that's a non-argument.

    Bob
  • robr2robr2 Member Posts: 8,805
    People will even buy Hyundai and Kia minivans and SUVS....

    Ooohh I forgot - the new Kia Sedona will take some of that market share and the Hyundai version will as well. Don't count the Koreans out - the new Sonata is going to scare some manufacturers.
  • varmintvarmint Member Posts: 6,326
    B is a good point. But somehow (I cannot explain it) Subaru has a knack for building cars very close in size and mission, yet they don't compete with one another. The Forester added to sales without impinging on Outback sales, though the two were fairly close in price and size at the time.

    I think it will depend very much on how well Subaru is able to differentiate the van with unique features.

    As for the H6... yeah, that's another reason why I'm expecting a smaller van.
  • robr2robr2 Member Posts: 8,805
    As to size, I can see your point. My concerns here would be: (A) as you mentioned long-wheelbase versions is what the market clearly wants, not short-wheelbase minivans, and (B) a short-wheelbase minivan is more likely to cannabolize Tribeca sales than a long-wheelbase one would.

    IMHO, Subaru has to come out with a North American version - period if they want to be a player in the NA market. Everyone has upsized in order to sell - the Quest, the Odyssey, the Sienna.

    I can understand their desire for a world platform but IMHO, a world platform isn't going to make it here in the minivan market. You'll sell some to Subaru enthusiasts and then it becomes another Baja.

    Perhaps they could engineer a vanlet - like the Mazda 5 - for the global marketplace.
  • jeffmcjeffmc Member Posts: 1,742
    I would think a Mazda 5-like vehicle would compete too much w/Tribeca in terms of people-moving capabilities. Some folks complain Tribeca doesn't have enough room for 7, so to me the logical slot would be at the lower end of the larger vans... sort of a stretched Tribeca. Subaru typically doesn't offer the largest vehicles in their classes anyway.

    And I think it'd sell, too. Though its size is fine by me, Tribeca just isn't going to meet many potential Subaru customers' space needs.
  • stickguystickguy Member Posts: 53,356
    a B9 based mini was on my list of good ideas. The minivan market is actually about 1-1.1 million or so per year, so not too shabby.

    the Mazda 5 is about the only player left on the smaller end (assuming the MPV goes bye bye), but it is really small, and low on power. A B9 would be close in size to an MPV, but with AWD and more HP.

    Not everyone, contrary to popular opinion, wants a jumbo van. I have a new Ody, but would be happy with something a size class smaller, if it still had the comfort and performance of the Ody, while maintaining respectable cargo ahuling capacity. Sort of a bigger 5 with a 6.

    The AWD is a pretty hot slice of the mini market, but only Toyota offers it, and it gets pricey (plus yo get only runflats). I bet Sube could move some units if they did it right, and probably not canabilize Tribeca sales (I'll let you in on a secret: many X-over buyers really need a mini, but won't admit it).

    Sube is going to be somewhat niche no matter what they do. They won't dethrone Chrysler or Honda for mini supremecy, so they might as well do their own thing, in line with what their buyers are likely to want.

    A 190" mini with AWD just might find a sweet spot. At least their isn't anyone else playing in that sandbox to compete with them.

    smart manufacturers create markets/demands, they don't just copy the competition. Remember when the RX300 came out?

    2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.

  • subearusubearu Member Posts: 3,613
    Of the smaller minivans out there, the MPV is the only choice, IMO. Unfortunately, Mazda does little to no advertising on the MPV even though it's priced fairly well. And many of the preferable options are left in Japan. Gee, sounds familiar?

    Rumors I've been seeing on the next Mazda minivan show it's going to grow a bit in size and possibly be shared with Ford/Mercury (since they can't figure out how to do a minivan right yet). I also saw something recently that said the '06 would be similar to the '05, even though some initial readings were hinting toward no '06 model. A 3.5L is the talk of the powerplant in the next MPV.

    My guess is that Mazda is concentrating on the CrosSport concept (now confirmed to be the CX-7). To me, that essentially could be the replacement for the existing MPV.

    -Brian
  • jeffmcjeffmc Member Posts: 1,742
    I can find no reference to CX-7 being anything other than a four- or five-seater, so I don't think of it as an MPV replacement. Surely Mazda5 comes closer.
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