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Stories from the Sales Frontlines

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  • dino001dino001 Member Posts: 6,191
    May I ask how you start concersations and with whom do you strike those deals (salesman/woman, floor mgr.)? Just curious.

    Do you do it in other stores, too? Which ones? I did one small price negotiation on my appliances in the local chain store, but it was on the scratch and dent unit. Not much negotiation, either - more like a little quiet period and salesman offering additional discount and me saying done.

    2018 430i Gran Coupe

  • driverightdriveright Member Posts: 91
    This comment cannot be made by someone in the business.

    No, I’m not in the car business, but I own my business and was in commissioned sales for a long time before that.

    I have no problem with a negotiated sales process or with a fixed-price process.

    I have no problem with salesmen “cherry-picking” customers. Customers have no right to your time.

    I have no problem with salesmen stopping a negotiation because the buyer’s offer is too low. As you said, it is a matter of time management.

    I do think it is foolish and rude for salesmen to become UPSET with customers who make low offers. Low-ball offers, whether made as a strategy or through ignorance, strike me as an inevitable part of negotiated sales.
  • gsemikegsemike Member Posts: 2,417
    I negotiated the price of a Dyson vacuum at Sears at couple of months ago. Nothing major, but I think I got $50 off. The vacuum works awesome.
  • jmonroejmonroe Member Posts: 8,989
    Two of my biggest car collector customers basicly dress like the modern urban version of that guy.

    Rover,

    Since they are your customers, that proves that you didn't pre-qualify.

    Now, if only there were more like you, us car buyers wouldn't have such a low opinion for a lot of the people in your biz.

    You and I have had our disagreements but like I've said before, I could do business with you because of the way you seem to deal with people.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • madmanmoomadmanmoo Member Posts: 2,039
    I do think it is foolish and rude for salesmen to become UPSET with customers who make low offers. Low-ball offers, whether made as a strategy or through ignorance, strike me as an inevitable part of negotiated sales.

    Agreed with everything. But it happens. Just part of being human and the job we do.
  • dglozmandglozman Member Posts: 178
    or on the other hand you have hot new model that you sell for $5000 over MSRP plus $599 documentation fee.
    I'm sure you'll say that this is reasonable (low supply and very high demand). But you know what? I will get irritated and bothered as much as you when someone offers you too low.
    This is a two way game...
  • madmanmoomadmanmoo Member Posts: 2,039
    Now, if only there were more like you, us car buyers wouldn't have such a low opinion for a lot of the people in your biz.

    Exactly why would cherry picking give you a low opinion of car salesman?
  • thenebeanthenebean Member Posts: 1,124
    exactly, it is a two way street. and just like you wouldn't do business with a dealer like that, some salespeople choose not to do business with someone who offers a ridiculously low price...

    like you said...two way street...no one ever said that we HAD to sell you anything.

    -thene :)
  • dglozmandglozman Member Posts: 178
    no I think you DO HAVE TO sell me (or somebody else) a car, otherwise you will be out of business.. ;)
  • mac24mac24 Member Posts: 3,910
    May I ask how you start concersations and with whom do you strike those deals ........

    I usually spend a few minutes talking with a regular salesperson about the product to establish a rapport, and show that I'm serious about making a purchase. I will also have researched the product on the internet. I'll normally then just ask if they can do a better price. They'll then either be able to do something themselves, or go off to find a manager who has the authority.

    Most big stores will do the same, and virtually all small or independent ones will. However, I've only once had success at Wal-Mart. That was when I was equipping a rental property and was pushing a cart loaded with electrical goods, pots and pans, bedding, appliances etc. It was loaded to point that I could hardly see over it. The store manager spotted me and asked what I was doing. He then assigned an employee to take another cart and assist me, and without being asked, offered a 10% discount on my entire purchase!
  • snakeweaselsnakeweasel Member Posts: 19,592
    As a former Division Manager for Sears, I NEVER heard of anyone haggling over a price.

    Really? A few years ago we bought a washer, dryer and refrigerator for our new house from sears. Haggled several hundred off the set.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • dglozmandglozman Member Posts: 178
    probably isellhondas was working at Saturn no haggle type of Sears :P
  • jmonroejmonroe Member Posts: 8,989
    Exactly why would cherry picking give you a low opinion of car salesman?

    It's not the cherry-picking per se but rather the way it is done.

    Once you see that it is a waste of your time dealing with a customer, you should politely tell them that it just won't work and any further discussion would just exasperate the situation even more.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • audia8qaudia8q Member Posts: 3,138
    You bring up some interesting ideas....I would actually like one-price selling since we don't run a wild west type of dealership. How do you address some of the short coming of the one price concept?

    The trade in. If 10 used car managers appraised your trade I would bet your going to get 10 different values. now what?

    Does each dealer set the same price like Saturn or does the fixed price vary per dealer? if they are not the same like saturn then your still haggling because one dealer may offer the car for $1000 less than another dealer but have a $500 doc fee, $700 mandatory deer whistles, mandatory rust and dust, etc..

    probably less sales force/management is required with "no haggle pricing", as the sale can be done quickly.

    The haggling usually isnt the longest part of the sale. Also if a salesperson spends 1 hour haggling or 4 hours it makes no real difference. In many cases the longer we have the customer is in the showroom the better the chance of closing the sale. It's a technique called 'wearing out the customer'...if the showroom was filled with people and we didn't have enough salespeople to help it would matter...but that is a rare situation.

    My experience has shown that most folks think they can "beat the dealer" (car buying involves alot of ego's) so they feel that the one price isnt low enough. This is where the Ford autocollection failed big time. Also you still have to negotiate the trade, interest rate, misc fees...

    Dealers would spend alot more effort teaching sales closing techniques to address the lack of ability to close the sale with a bigger discount....
  • hfanghfang Member Posts: 31
    You may be different, but I suspect for the average salesperson, how a person is dressed + age + race determines their "profile", based on personal experience. I'm 36 and most of my friends are 33-39, youthful- appearing, casual, asian, and almost all are physicians or MBA's, and we are all car guys- lots of BMW/MB/Porsches and I can't even begin to recount all the stories that we've all had about getting mistreated, profiled, incorrectly cherry picked over the last 10-15 years. "Do you really understand you much this car costs?", "Can you really afford $XXX per month?", "I need to run a credit check before allowing you a test drive", "Perhaps the Boxster might be more appropriate for you", + lots of other far more egregious and often insulting statements that often start off the salesperson-customer interaction and CLEARLY reflect inaccurate profiling-

    All i can say is this- in my profession, I always know what my patients do (part of a complete history and physical), and I've learned that much of the time, you can't tell what someone does for a living (or estimate their car-buying ability) by just looking at them or talking to them for a couple of minutes-
  • jmonroejmonroe Member Posts: 8,989
    I'm not sure what will get you swarmed but if you want to be ignored get out of the car carrying a folder or a pad/pencil.

    Don't you just hate it when you see you are about to deal with an informed customer?

    If I were in the biz, I wouldn't like it either.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • 1racefan1racefan Member Posts: 932
    "I'm not sure what will get you swarmed but if you want to be ignored get out of the car carrying a folder or a pad/pencil."

    "Don't you just hate it when you see you are about to deal with an informed customer?"

    I typically park my car as close to the front door of the dealership as possible. When I first arrive, I get out empty handed. After the test drive (if I like the car), I will stop back by my car and pick up my notebook and calculator as we walk into the dealership to begin negotiations. I have found that initially getting out of the car with all of that in hand, tends to make the sales person kind of defensive - which typically leads to a weird vibe.
  • dino001dino001 Member Posts: 6,191
    Yes, I admit that car buying is unique to other transactions, as it is almost never "clean" purchase: trade, financing, add-ons by themselves create environment for haggle. Especially the trade. The other day I used a term "low haggle" rather than "no-haggle", which would be more relevant.

    KDHSpyder once said he saw the mass-market (say below $30K) market evolving into one-price environment. I think the mentioned by me potential cost savings for the dealers, competitive pressure and ongoing consolidation of the market may play into that. I would say the tipping point may be couple of megastores going Carmax. I may be wrong, of course, as no one can really predict the future and the customer response in a big unknown here.

    2018 430i Gran Coupe

  • jmonroejmonroe Member Posts: 8,989
    ...There is just a certain group of people who don't care about pricing, like what they see and buy. These are typically the happiest people buying a new car. They don't sweat it.

    I'm sure you would like a dozen or two of this type every month but I don't think this is the case. I realize it is this type that pays the mortgage because if you had a lot of customers like this you wouldn't even have a mortgage.

    Maybe you don't, but I'm guessing that you do.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • madmanmoomadmanmoo Member Posts: 2,039
    You're correct, Jmonroe. I sincerely wish that every customer of mine was a giant laydown. I could make great money on every one of them and they would all be happy. And you're correct, if they were all like that, I wouldn't have a mortgage. :)

    The unfortunate thing is that the folks who beat you up over price are typically the most unhappy. They never got a good deal and the dealership is trying to screw them over. It's weird how that works.

    On a sidenote: It's not the informed part of people with notepad and pen represent. It's the fact that they are comparing 5 different cars and ask a multitude of questions and take forever. All things that they could have done online. We like informed people. That means they know what they want.
  • jmonroejmonroe Member Posts: 8,989
    Why teach the jerk that people of means don't need to "dress up" to impress anyone....and certainly not a car salesman.

    Obviously you're one of the ones that I mentioned in my post 4244 that would disagree with me but that's OK, I understand that not everyone likes to solve a problem when it is easier for the next guy to do it.

    The way I look at it, if someone before me had tried to set the salesman straight when he didn't act properly and you can bet that he probably did it before, then I might not have to be the teacher.

    Like I said, not everybody is cut out for this kind of work but it doesn't bother me.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • thenebeanthenebean Member Posts: 1,124
    We like informed people. That means they know what they want.

    it also means the know a good deal when they see one too. price negotiations with these folks was never long or tiresome. they knew what they wanted to pay, we knew what we could sell for, we were usually very close right from the start.
  • bigdveedubgirlbigdveedubgirl Member Posts: 402
    It makes my day if someone comes in with a folder of information from the internet. If it is accurate information, I know someone will not offer something stupid for our car, and the negotiations will be swift. Its when people bring the ammurization (cant spell)calculators and if our payments are off 1 dollar to their calculator we are pulling the wool over their eyes.

    Now to all those people who are 6 months out from buying a car and have a notebook and want to take notes on all 6 cars they want to drive on our lot and want to know the front rear weight ratio on each car please save that for a weekday or weekday evening. Saturday is our bill paying day!
  • 1racefan1racefan Member Posts: 932
    I usually only carry a calculator if I am financing. This stems from when I bought my first car at age 22, I had a finance guy lie to me about the monthly payment. He told me what my interest rate supposedly was, and then quoted me a monthly payment that seemed high. I checked it on my calculator, and found the interest rate he was really basing the monthly payment on was about 4% higher than what he was quoting me - he blamed it on a "computer error", but then said some other things that made me suspicious, so I walked.

    Otherwise, I typically just carry a cheat sheet with some figures that I found while doing my research (invoice, etc...), and where I have figured my out-the door price ahead of time.
  • snakeweaselsnakeweasel Member Posts: 19,592
    Now to all those people who are 6 months out from buying a car

    If I am six months out I will let you know that I am just looking and I don't want to waste your time. I'll only really bother you when I am a few weeks out and unless you sell more than one make it will usually be just one model you have on your lot.

    All that other stuff I can find on my own.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • jmonroejmonroe Member Posts: 8,989
    The unfortunate thing is that the folks who beat you up over price are typically the most unhappy. They never got a good deal and the dealership is trying to screw them over. It's weird how that works.

    Anybody who has read sales peoples posts on this board has heard this before, more than once. I understand this but unfortunately it's part of the business you have chosen. I'm not saying that you have to take everything that a customer throws at you with a smile because nobody should have to put up with disrespect from anybody just because of the line of work they have chosen.

    It's also a good reason why most of us aren't in your biz.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • thenebeanthenebean Member Posts: 1,124
    only problem with that is you'll get a boatload of joyriders. you have to ask the qualifying questions to determine these things.

    im sure dealers also don't want to pile the miles on any cars...who's gonna want to buy them afterwards?

    just some thoughts...

    thene :)
  • snakeweaselsnakeweasel Member Posts: 19,592
    If you keep your eyes open many manufacturers have events where you can test drive their cars.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • driver100driver100 Member Posts: 32,594
    If you keep your eyes open many manufacturers have events where you can test drive their cars.

    I have never seen an event like that here (Canada - frozen North). Do you think it works?

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • driver100driver100 Member Posts: 32,594
    only problem with that is you'll get a boatload of joyriders. you have to ask the qualifying questions to determine these things.

    I think a lot of people are intimidated by the new car buying experience. These are potential buyers, if they can try the car out without the usual hassle.

    All dealerships have demonstraters. You could sign up for 15 minute rides in advance so there is no line up.

    Even if I didn't buy a car at the test drive, I might have a friend that might be interested in trying that car out if I liked it!

    I can't see myself buying a new Aura or Buick LaCrosse but I sat in both and thought they seem to be pretty nice cars. I thought I would consider them if I was looking for a car of that type, but do I really want to go through the whole process just to take a drive, or should I save my energy and use it to haggle and defend myself at my usual choice of car dealership?

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • snakeweaselsnakeweasel Member Posts: 19,592
    I have never seen an event like that here (Canada - frozen North). Do you think it works?

    Yeah we did a test drive of the Lincoln MKX two months ago and the wife wants one.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • driver100driver100 Member Posts: 32,594
    I went to a GM dealership (this is in Canada) and I was followed around and hounded by a pretty little greeter.

    This really turned me off.

    I would much rather wonder around and try out different cars without being pounced on with offers of brochures, drinks, a salesperson just ask!

    It is fair enough and probably good to ask once if I need any help, and if I don't just say "Please ask if I can help".

    I think some dealerships, would really benefit by just offering a no questions asked test drive. I am curious to know what some cars are like, but I don't want to go through the hassle of explaining my life to a salesperson or a salesperson giving me a million facts when I might not even like driving the car.

    IMO car dealers might sell more cars if they just made it inviting for people to wonder around and not be hounded. I also think it would be great just to have a test drive day. Invite people for a 15 minute test drive, no questions asked. Many people would go and actually like the car and then would follow up wanting more information.

    2017 MB E400 , 2015 MB GLK350, 2014 MB C250

  • madmanmoomadmanmoo Member Posts: 2,039
    I feel like there is some mythical quality you are applying to us as salespeople and the job we do. It has its pitfalls and problems. But the job isn't that different than any other retail business. Think about restaurant work. It's a very similar experience as far as dealing with so many different people and helping to make or break their experience at your job.

    I am merely pointing out parts of the business. I'm not saying I want to quit my job because of it or that it keeps me up tossing and turning at night. It's just another part of my job that I'm telling you guys about. That's it!

    :D
  • corvettecorvette Member Posts: 11,316
    I negotiated the price of a Dyson vacuum at Sears at couple of months ago. Nothing major, but I think I got $50 off. The vacuum works awesome.

    I hope we don't relapse into the Kirby discussion...
  • snakeweaselsnakeweasel Member Posts: 19,592
    I hope we don't relapse into the Kirby discussion...

    You know I used to sell vacuums.

    :P

    Ducking and running

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

  • grandtotalgrandtotal Member Posts: 1,207
    Never mind the Kirby discussion. I want to hear the 'keys' story again.
  • jmonroejmonroe Member Posts: 8,989
    You know I used to sell vacuums.

    No, but with those commissions could you really consider the Lincoln MKX for the boss?

    I also hope we don't find ourselves relegated to vacuum cleaner tales this weekend.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • mac24mac24 Member Posts: 3,910
    Would that be the 'extra key or I walk' story, or the 'keys on the roof' one? ;)
  • mazda6iguymazda6iguy Member Posts: 365
    ts when people bring the ammurization (cant spell)calculators and if our payments are off 1 dollar to their calculator we are pulling the wool over their eyes.

    My Dad used to bring in his HP 12C financial calculator every time he bought a car. My brother also brings his to every car negotiation. Nifty thing to have with you.
  • isellhondasisellhondas Member Posts: 20,342
    No, I left Sears quite a few years ago. MAybe they have caved in to the hagglers now?

    Too bad...
  • isellhondasisellhondas Member Posts: 20,342
    I'll tell you why we don't chime in.

    You have been a part of these forums for several days now.

    In spite of what my "since" date says in my profile, I've been around since I think, 1997. Some of the other sales guys have been around for years too.

    We don't/can't say where we work but people know who we are.

    "Loose lips sink ships"

    Be careful...
  • jmonroejmonroe Member Posts: 8,989
    I feel like there is some mythical quality you are applying to us as salespeople and the job we do.

    I never eluded to this that I know of.

    I'm not saying I want to quit my job because of it or that it keeps me up tossing and turning at night.

    Well I hope not otherwise you are in the wrong biz.

    It's good to know that you like your job because I'm a firm believer that if you don't like what you are doing, you will not be successful at it.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • british_roverbritish_rover Member Posts: 8,502
    Well I have a short sales story for you.

    It is about 5:00 PM and I am finishing up some paperwork at my desk and making some phone calls.

    Phone rings and it is for me so one of the other sales guides transfers it to my desk.

    It is my number one car collector client. He just bought a Supercharged Range Rover last week and has a question.

    Him: Is the special lease on the Supercharged Range Rover still going on?

    ME: Yeah it is good through at least the end of the month.

    Him: You are gonna think I am crazy but can you get on the locate and see if there are any white ones around.

    Me: Yeah I can check let me put you on hold for a minute.

    Pokes around on Rover's intranet and yes there are a couple of them around.

    ME: Yeah there are a couple around that are listed as unsold.

    Him: Oh good call them up and see if you can get one then call me back and I will give you a deposit for another one over the phone. Do you think you could have it in by Tuesday?

    Me: Maybe depending on how far I have to go to get it.

    Him: Great let me know and I will pick it up as soon as it comes in.

    ------------

    If I can find this car and bring it in he will have purchased a total of 350,000 dollars worth of vehicles from me since April.
  • madmanmoomadmanmoo Member Posts: 2,039
    We don't/can't say where we work but people know who we are.

    "Loose lips sink ships"


    I don't understand your meaning. Can you explain further?
  • jmonroejmonroe Member Posts: 8,989
    ...After the test drive (if I like the car), I will stop back by my car and pick up my notebook and calculator as we walk into the dealership to begin negotiations. I have found that initially getting out of the car with all of that in hand, tends to make the sales person kind of defensive - which typically leads to a weird vibe.

    I agree.

    The point I was trying to make was, sooner or later (kinda like pay me now or pay me later) if the buyer has this information, whenever they reveal it, the dealer must be saying, 'here we go again'.

    Our sales guys tell us, at least as often as not this information is bogus. However, the truly informed buyer is holding good info.

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • jmonroejmonroe Member Posts: 8,989
    If I can find this car and bring it in he will have purchased a total of 350,000 dollars worth of vehicles from me since April.

    Rover,

    You better find one or MAKE one! (and no, I don't have any spare time this weekend. I'll be playing with my grandsons)

    You can't afford to loose a customer like this.

    It must be nice but I will never know,

    jmonroe

    '15 Genesis V8 with Ultimate Package and '18 Legacy Limited 6 cyl

  • ron_mron_m Member Posts: 186
    We've all heard the stories of these unbelievable 'ups'. Dirty worn out bums walking in off the streets with brown bags full of cash wanting to buy half the lot. Does it happen? It sure does. Does it happen often? It sure doesn't.

    I get mildly irritated when I hear these stories, because they are just that, stories.


    And a very true one at that in this particular case!
    But I can definitely believe your statement about how it rarely happens. No doubt about it. Based upon your posts on this particular thread, you seem to get frustrated with your job on a fairly consistent basis. I can understand that too. Best of luck with your cherry-picking of "ups". :)

    Ron M.
  • jipsterjipster Member Posts: 6,299
    I hope we don't relapse into the Kirby discussion

    As the father of said "Kirby Discussion" it is heartwarming to know it is still fondly remembered. It may someday go down in infamy much like the "key" story from bobst, or the "GO POUND SALT!" story from graphicguy. That it got almost 70 posts is testament to the interest and common ground vacuum cleaners play in all of our everyday lives. Anyhow, it was on a slow weekend... so Go Pound Salt if you didn't like it. ;)
    2021 Honda Passport EX-L, 2020 Honda Accord EX-L, 2011 Hyundai Veracruz, 2010 Mercury Milan Premiere.
  • atlvibeatlvibe Member Posts: 109
    The new/used car purchase involves so many emotions on both sides of the transaction. The seller wants the most profit while the buyer wants the least out of pocket cost. No wonder it's a heated debate. Throw human contact and personalities into the mix and it's a grab bag. The only other stronger contested debates are, politics, religion and BBQ. Notice that I had BBQ is raised letters as to many here in the south that religion in itself. So this forum can rock on but... it's an endless debate.
  • snakeweaselsnakeweasel Member Posts: 19,592
    No, but with those commissions could you really consider the Lincoln MKX for the boss?

    Yes, there was real good money selling high end vacuums if you were good at it and could stomic it.

    To keep this on the regually scheduled rant thats all I will say. e-mail if you want more info.

    2011 Hyundai Sonata, 2014 BMW 428i convertible, 2015 Honda CTX700D

This discussion has been closed.