Has anyone seen an ad with hubby buying wifey a brand new $80K SUV for Valentine's Day? I haven't but I'm waiting for it.
Yeah, I thought the booster landings were very cool. One thing I didn't know---the Saturn V is actually quite a bit more powerful than the Falcon Heavy, but of course, she don't fly no more.
I saw the latest real people Chevy commercial. What I recall, "wow, wow, oh wow, wow". More "wow's" than an episode of House Hunters. They need to diversify the participants a bit. Add a 60's stoner "like wow man". There, I've fixed it
The problem is that they are not on a rotate out cycle followed by a completely different type of ad. Them inn the more months bring a _different_ real people ad.
This repetition reminds me of the hou long judge judy program here that are sponsored by a catheter company or a certai,drug, and for ann hour we may see that commercial 20 times or more.
Ima - don't think GM would keep using those ad spots if feedback didn't show they were working. Repetition and a bit irritating can work. Think Mr. Whipple and "please don't squeeze the Charmin".
We used to have an obnoxious car manager who did ridiculous commercials himself. Years later he is run,ing his own used car new car stores, and at first did similar commercials. But i note lately he is toning down the commercials and the number. Will post link if I can.
I think the biggest fan of Real People? Not! Actors ads is Zebra Corner. These spots are heavily mocked by the under-40 car enthusiast spot anyway. I'd be curious if the ads can be positively correlated to increased sales. I guess they say there's no such thing as bad publicity, but I don't know.
awesome
amazing
far out (for old hippies only)
no way
seriously?
omg (for old valley girls)
I"m not up on my rapperisms, so maybe you all can help there. I mean rappers are ordinary people, too, right?
We suffered through a series of these for Jeff Schmitt auto group for years, maybe a decade. Steve VanGorder is the manager who does the ads. On TV all the time. Made the Real People commercials seem tame. He now owns a used car group and has bought two new car stores.
If you let the last one keep running it goes through a series of Steve VanGorder commercials. He was fired there. And after a couple years started his own auto group with similarly noticeable commercials.
His latest commercials for his own group have tamed down considerably, now that he owns two GM stores.
The nearest big city to us is Boston and we get their TV channels on cable. Don't see many of those kind of ads in that market. Ernie Boch used to do the "Come on down!" catchphrase before he went all hippie and disappeared from their ads, Herb Chambers used to do his own ads but never strayed into that as far as I recall, and the same with the people at Ira Toyota who did their own ads for a while.
Locally, MB dealers don't advertise much at all, and the ads that do exist are subtle. When my local dealer was family-owned instead of being in the AutoNation monopoly, it was even less. Of course, MB itself has their spots, especially around the holidays.
Cal Worthington probably had the most famous ads around here.
The nearest big city to us is Boston and we get their TV channels on cable. Don't see many of those kind of ads in that market. Ernie Boch used to do the "Come on down!" catchphrase before he went all hippie and disappeared from their ads, Herb Chambers used to do his own ads but never strayed into that as far as I recall, and the same with the people at Ira Toyota who did their own ads for a while.
That would be a pretty funny spoof, actually, trying to sell M-Bs like that.
"We got your A class, B class, C class...folks, we got your whole alphabet, right here (bang hand on hood). Bad credit? No credit? Are you legally dead? WE DON'T CARE (point to camera). Come for your best deal, right here at Autobahn Motors. And come for our special Saturday Benz Blowout--free bratwurst and balloons! See you there!
Irritating commercials, no surprise he sells Nissan and GM
Well, you left out Mazda and Mistubishi. LOL
He tried in current incarnation for a MB and Jaguar store, but they wouldn't allow him enough allotment so it would restrain his sales numbers. I'm waiting for him to buy a BMW store.
As for Hondas, their real windows slope too much.
Here is a link to the SVG (Steve Van Gorder) company and its commercials. Orange shirt means new job. Schmitt means the one from which he was let go.
Shifty, that reminds me of Art Fern and the Teatime Movie ads that Carson used to do. A variation on your script:
"We got your A class, B class, C class...folks, we got your whole alphabet, right here (bang hand on hood). Bad credit? WE DON'T CARE! No credit? WE DON'T CARE! Are you legally dead? WE DON'T CARE! You don't pay? (point to camera) THEN WE CARE!! Come for your best deal, right here at Autobahn Motors. And come for our special Saturday Benz Blowout--free bratwurst and balloons! See you there!"
there is a guy in Philly, I think he is (supposedly) a sales manager, doing ads like that for a Chevy dealer. Very hyper (to the "is he on Meth?" level almost), and he just yells out (while pointing at the camera) "you know me Philly, I just do the deal!" My wife hates the ads, and if I did decide to shop for a Chevy, that dealer would definitely not be the one I went to.
I got a kick out of those roadburner. I was kind of surprised it was an auto dealer group in Oregon though. But then the slogan is "keep Portland weird"
That'd be a funny one, a stereotypes ad. Russian mafia G, trophy wife GLS/GLE , middle managers in E, old money in E wagons, upper managers in S, offshore money launderers and techbros in AMG, etc.
I remember back in the 90s, the local Hyundai and Kia dealers had some loud goofy ads, too. One was something like: Monday Tuesday Wednesday HYUNDAI!, there was a jingle around it.
there is a guy in Philly, I think he is (supposedly) a sales manager, doing ads like that for a Chevy dealer. Very hyper (to the "is he on Meth?" level almost), and he just yells out (while pointing at the camera) "you know me Philly, I just do the deal!" My wife hates the ads, and if I did decide to shop for a Chevy, that dealer would definitely not be the one I went to.
We’ve joked about him at work.... “ Just do the deal”. So annoying.
2023 Mercedes EQE 350 4Matic / 2022 Ram 1500 Bighorn, Built to Serve
That'd be a funny one, a stereotypes ad. Russian mafia G, trophy wife GLS/GLE , middle managers in E, old money in E wagons, upper managers in S, offshore money launderers and techbros in AMG, etc.
I was trying to find it on-line, but no luck.
I find it borderline cheesy - I think they're trying to position MB as a car for all, not just the wealthy.
Interesting, as that's how MB exists in Germany, well, a car for everyone who is maybe mature in age and tastes. For ages C and E class sedans have had the nickname "rentnertraum" - pensioner/senior citizen's dream. A and B class sell like hotcakes for those not wanting to buy a C or E. In much of Europe, it seems people grow into the brand.
Comments
2017 Cadillac ATS Performance Premium 3.6
Yeah, I thought the booster landings were very cool. One thing I didn't know---the Saturn V is actually quite a bit more powerful than the Falcon Heavy, but of course, she don't fly no more.
amazing
far out (for old hippies only)
no way
seriously?
omg (for old valley girls)
I"m not up on my rapperisms, so maybe you all can help there. I mean rappers are ordinary people, too, right?
Hollywood Hipster - Wow Baby
50's Greaser - Wow'sir
Excited couple - w-w-w-wow-ie
Rapper - I dunno, maybe something like F'n Wow Motha
Maybe GM can take this upscale and apply a little Shakespeare to an up level Buick or Cadillac -
It doth wow me
Just imagine what a few Madison Avenue types around a table could do with "wow" in an hour or so
The problem is that they are not on a rotate out cycle followed by a completely different type of ad. Them inn the more months bring a _different_ real people ad.
This repetition reminds me of the hou long judge judy program here that are sponsored by a catheter company or a certai,drug, and for ann hour we may see that commercial 20 times or more.
2014 Malibu 2LT, 2015 Cruze 2LT,
Got me a look 'n takin' a bow
Give dat motha an f'n wow
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and share!
Edmunds Moderator
I hear your point.
We used to have an obnoxious car manager who did ridiculous commercials himself. Years later he is run,ing his own used car new car stores, and at first did similar commercials. But i note lately he is toning down the commercials and the number. Will post link if I can.
2014 Malibu 2LT, 2015 Cruze 2LT,
2017 Cadillac ATS Performance Premium 3.6
He now owns a used car group and has bought two new car stores.
If you let the last one keep running it goes through a series of Steve VanGorder commercials.
He was fired there. And after a couple years started his own auto group with similarly
noticeable commercials.
His latest commercials for his own group have tamed down considerably, now that he owns two GM stores.
2014 Malibu 2LT, 2015 Cruze 2LT,
The nearest big city to us is Boston and we get their TV channels on cable. Don't see many of those kind of ads in that market. Ernie Boch used to do the "Come on down!" catchphrase before he went all hippie and disappeared from their ads, Herb Chambers used to do his own ads but never strayed into that as far as I recall, and the same with the people at Ira Toyota who did their own ads for a while.
2017 Cadillac ATS Performance Premium 3.6
Cal Worthington probably had the most famous ads around here.
"We got your A class, B class, C class...folks, we got your whole alphabet, right here (bang hand on hood). Bad credit? No credit? Are you legally dead? WE DON'T CARE (point to camera). Come for your best deal, right here at Autobahn Motors. And come for our special Saturday Benz Blowout--free bratwurst and balloons! See you there!
He tried in current incarnation for a MB and Jaguar store, but they wouldn't allow him enough allotment so it would restrain his sales numbers. I'm waiting for him to buy a BMW store.
As for Hondas, their real windows slope too much.
Here is a link to the SVG (Steve Van Gorder) company and its commercials. Orange shirt means new job. Schmitt means the one from which he was let go.
2014 Malibu 2LT, 2015 Cruze 2LT,
"We got your A class, B class, C class...folks, we got your whole alphabet, right here (bang hand on hood). Bad credit? WE DON'T CARE! No credit? WE DON'T CARE! Are you legally dead? WE DON'T CARE! You don't pay? (point to camera) THEN WE CARE!! Come for your best deal, right here at Autobahn Motors. And come for our special Saturday Benz Blowout--free bratwurst and balloons! See you there!"
2017 Cadillac ATS Performance Premium 3.6
2020 Acura RDX tech SH-AWD, 2023 Maverick hybrid Lariat luxury package.
Mine: 1995 318ti Club Sport-2020 C43-1996 Speed Triple Challenge Cup Replica
Wife's: 2021 Sahara 4xe
Son's: 2018 330i xDrive
Trying to portray the MB line as ready for every type of person, they have customers dressed up in different garb, looking at a particular model.
Folks dressed up as cowboys looking at a G-Class, yuppie types and an E-Class, etc.
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and let us know! Post a pic of your new purchase or lease!
MODERATOR
2015 Subaru Outback 3.6R / 2024 Kia Sportage Hybrid SX Prestige
These are still probably the most famous local spots:
I remember back in the 90s, the local Hyundai and Kia dealers had some loud goofy ads, too. One was something like: Monday Tuesday Wednesday HYUNDAI!, there was a jingle around it.
2023 Mercedes EQE 350 4Matic / 2022 Ram 1500 Bighorn, Built to Serve
I find it borderline cheesy - I think they're trying to position MB as a car for all, not just the wealthy.
Edmunds Price Checker
Edmunds Lease Calculator
Did you get a good deal? Be sure to come back and let us know! Post a pic of your new purchase or lease!
MODERATOR
2015 Subaru Outback 3.6R / 2024 Kia Sportage Hybrid SX Prestige
2023 Mercedes EQE 350 4Matic / 2022 Ram 1500 Bighorn, Built to Serve
2023 Mercedes EQE 350 4Matic / 2022 Ram 1500 Bighorn, Built to Serve
2017 Cadillac ATS Performance Premium 3.6